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Month: January 2010
Post Cards: Say it Simply
January 29, 2010 by Detroit Print Shop

Communication that can go both ways.

What have you done lately to keep in touch with your customer base?

What methods do you use to inform customers of sales and promotions?

How do you attract new customers to your company?

What are you putting in their line of vision to draw them to you?

Consider having the Detroit Print Shop print you up some helpful post cards that are geared to bring in the business. For a minimum price, you can have simple, but effective cards printed and mail them for less than fifty cents. Mail one to past customers to announce sales and to attract new customers.

The way to attract new customers is with very effective post cards. This means a lot needs to be said in a little space, say it simply. It is possible to say it all, if you do it creatively.

Creativity is the key because you do not want your card thrown away with the junk mail. You need a great image on the front that encourages curiosity and enough words to get your point across. Let the Detroit Print Shop team help you decide what will be the most persuasive. They know the better your advertising scheme is the more printing you will need done.

Offering promotional mail is a benefit to those customers who are faithful to come to you when they have a need of what you have to offer.

Communication is a two-way street. You can also include business reply postcards with other marketing materials, such as inside brochures, or tradeshow flyers, to help increase the chance that prospects will contact you later. The easier you make it for them, the better.

Integrate Brochures and your Online Presence
January 22, 2010 by Detroit Print Shop

When printing marketing materials, don’t forget to include online contact information.

Sometimes in the frenzy of trying to design a brochure or other marketing materials, key information is left out, which can result in missed opportunities with some potential customers.

Because online research and social networking are becoming more and more a part of the consumer buying cycle, it’s vital that you are available online. But once you’ve built a website, and created some profiles on popular networking sites like Facebook and Twitter, it’s important to let your “offline” contacts know they can also find you online.

A great way to do this is to include online contact information on marketing materials like brochures. This contact info will vary depending on how you’ve chosen to market online, as well as how your target customer uses the internet.

In general, though, including the following is a great start:

  1. Website URL and Contact Email
  2. Blog URL (if different from main website)
  3. Twitter Account Name
  4. Facebook Info (could be a profile, a business page, or a group)
  5. Signup page for online / email newsletter (if not easily accessible from website or blog)

Integrating your online marketing efforts with those you’re using offline will ensure that you get the most out of every marketing dollar.

Business Cards: Your Tickets to Success
January 1, 2010 by Detroit Print Shop

Don’t let your business cards just sit in their shiny case.

There is nothing more convenient when it comes to advertising than business cards. They are small, about the size of a credit card, and fit right into the wallet. Though small, they can be a very persuasive advertising tool. Many people will pick one up if they see them, and chances are they will slide a card into their pocket or wallet. You can easily slip a card in with a purchase or leave them in various other businesses such as restaurants.

Business cards are tickets to success. Do not leave your successes to chance. Be intentional about telling people who you are and what you do. Visit the Detroit Print Shop online for ideas and easy ordering.

Design your business cards with your customers in mind. Why do they come to your business? What is it you offer that they want or need? These are things you should consider when you are making decisions about what you want your cards to say and what you want them to look like.

Find a way to integrate both an image and the necessary contact information that a customer needs. Your card should be a tool in the hand of the customer, like their calling card, and a link between you and them.