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Month: February 2010
Brochures as Effective Advertising
February 1, 2010 by Detroit Print Shop
Get your business noticed by potential customers. Every business is looking to increase their existing customer base, and one way to do that is to include brochures within your marketing strategy.
Brochures aren’t just for handing out a trade shows, networking events, or at meetings with potential clients. They can also be used to inform customers of complimentary businesses about your services.
Many Detroit restaurants have a display stand near their entrance that includes brochures and other marketing materials for a variety of companies. Including a full-color, attractive brochure printed by DetroitPrintShop.com will increase your chances of being noticed by potential customers as they enter or leave the restaurant.
Another place to distribute brochures is complimentary businesses that involve customers waiting for services. If you are an aesthetic salon, for example, having brochures available at nearby hairstylists, tanning salons, or boutique shops can be a great way to catch the attention of your customer demographic.
An automotive supply store might arrange to have a brochure display available at a tire shop or detailing service, where customers are waiting for their cars to be serviced.
Some of the most effective marketing takes place when businesses think outside the box, and find new ways to use existing marketing tools to attract new customers, and remind existing customers of their business and offers.