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Month: October 2010
Tips on How to Choose an Ornate Background
October 7, 2010 by Detroit Print Shop

The design element is crucial to any project regardless of whether it is a web site, print project or blog. One form of design that has been in existence for quite some time and often causes some confusion, is ornate patterns. So what exactly does it take to create a sound and beautiful ornate background? Here are a few tips.

First, it is vital to consider how it blends into the overall design – you should consider the overall color scheme. When downloading a pattern of some sort, there is no need to be leery or hesitant to edit and touch up the template. You are far better testing with the various color schemes to make sure it fits your purpose. A tight color scheme will drastically enhance the quality of the project.

The next area to focus on is the connotation of the pattern. It is of utmost importance the connotation of the pattern matches the overall theme of the project. After determining the primary imagery and feel, then you will be able to determine what kind of ornate is best to complete the design.

As mentioned above, few actually understand how to use ornate background effectively.  There are times when an ornate background is necessary and other times when it should be excluded all together. Think about the context and overall theme of the project. Does it fit the scope of the project or would it look better without an ornate background?

The final tip to take into consideration when choosing an ornate background is depth. The straight texture of this design technique is a starting point. However if you really want to choose something that will take the overall design a step further, you need to add depth to create a more intriguing and appealing visual aspect.

When used appropriately, an ornate background can do wonders for a web site, print project or blog. Just make sure to follow the tips listed above to ensure all goes smoothly.

For help choosing the perfect ornate background for your next project, call on the experts at Detroit Print Shop.

4 Tips for Promotional Printing
October 3, 2010 by Detroit Print Shop

How you go about promoting a business can determine the kind of success you will achieve. Most niches are extremely competitive today therefore, it’s very important to separate yourself from the crowd. Promotional printing do this, but it is vital you understand most of the details. Therefore, here are four tips to take into consideration to use promotional printing without breaking the bank.

First and foremost, you must have an aesthetic design that captures viewer attention. Regardless of whether it is a brochure, postcard, or something online, the design needs to be visually appealing. Using bright colors that stand out with graphics that are well balanced and intriguing will make a world of a difference.

Next, focus on the text that is within the promotional print. Graphics will visually appeal to people, but content will make a sale. It is vital you are short and to the point. Your goal is to get people to go to your web site, give your company a call, or do something to find out more information – a call to action. Give people just enough information to where they will want to find out more about your business.

Promotional printing can quickly become expensive if you are not careful. There are numerous aspects that must be taken into consideration when it comes to determining a final price for the print job. Everything from the size of the order, to the amount of color used, all affect the overall price.

Something else that you must consider is the paper quality. Think about how many copies you will be printing. If it is a reasonable, go with a better quality paper as this will bode well with the recipient. It shows that you really care about the product or company you are promoting. But if you need to print thousands of copies, this can quickly affect the overall price of the project.

This brings us to the last tip for cost effective and efficient promotional printing; print in bulk when possible. When printing through a professional company you will find most offer significant discounts for bulk orders. In the long run it can save you a great deal of money to pay upfront for a large order of promotional print.