Staggered Cut Flyer
Month: February 2011
Pet Brochure Design and Printing
February 23, 2011 by Detroit Print Shop
Businesses that focus on pet related products and services rely on a sound marketing plan and printed materials to increase sales and attract new customers. For pet care professionals in Detroit, pet brochure advertising provides an effective means of promoting your business while highlighting unique services, discounts, events and qualifications.
Brochures are inexpensive when compared to other forms of advertising, and they can be distributed in a variety of ways that will maximize their effectiveness. For dog groomers, pet walking services, supply stores, pet motels and veterinarians, pet brochures will raise visibility and help differentiate a business from its competitors.
Pet Brochure Design Elements
Brochures offer an opportunity to explain and display important aspects of a pet business in depth. There are certain design techniques that will prove most effective in drawing the potential customers attention. It is important to remember that the key to success in brochure development is presenting a clear message that compels the reader to inquire further.
Every pet care business that is looking to increase sales can benefit from promotional pet brochures. Detroit area print shops offer full service printing in Ann Arbor, Dearborn, Downriver, Flint, Grand Rapids, Lansing, Royal Oak, Troy and the surrounding areas. They can help select the appropriate paper size, quality and folding options, while producing informative brochures that will generate interest, increase sales and attract new clients.
Hair Salon Promotional Printing
February 20, 2011 by Detroit Print Shop
Professional hair care is a thriving industry, but it is also fiercely competitive. To assure the continued success of a hair salon, promotional printing is a vital component in the ongoing effort to attract and retain customers.
Different Advertising Options
In Detroit, hair salon printing services offer budget conscious business owners and stylists the opportunity to reach a wide audience with a minimal investment. There are many available choices in printed promotional materials and each one presents its own distinctive advantages.
Printed marketing and advertising offers an affordable way of presenting products and services to large numbers of prospective clients. Regardless of the promotional printing product, all materials require careful consideration throughout the development process. This includes selecting attractive photographs and creating text that is informative and persuasive. It is important to always include detailed contact information and proof read the piece thoroughly prior to printing. To avoid a design that appears disorganized and cluttered, different fonts and colors should be used sensibly.
For hair salons in Ann Arbor, Dearborn, Downriver, Flint, Grand Rapids, Lansing, Royal Oak and Troy, Detroit Print Shop offers a variety of services and selections that will help produce the perfect hair salon marketing piece.
Important Elements in Real Estate Brochure Design
February 17, 2011 by Detroit Print Shop
Real estate professionals recognize the importance of creating a distinctive image for themselves, their company and the properties they represent. A well designed real estate brochure can be used as an effective marketing piece that will inform prospective clients of the agent’s experience and notable accomplishments. High definition images and listing details can be displayed on quality paper stock to enhance the appeal of the property to prospective buyers.
Brochures have the distinct advantage of providing more space for detailed presentations. The agent can offer additional information about their hobbies and affiliations that may create connections with potential clients. When using a brochure to market a home, adding more photos can help a buyer determine their level of interest prior to requesting a showing.
For agents in Detroit, real estate brochure design should always contain at least four essential elements regardless of the layout style. This includes using a recent appealing photo, adding the company logo, providing contact information and developing well written copy with a call to action.
There are several other important components that will help ensure that the brochure is effective in attracting the attention of potential clients.
When the real estate brochure design is completed, Detroit Print Shop can offer a variety of printing services. Their commitment to customer service and timely delivery will ensure that deadlines are met and that results exceed expectations.
Spa and Massage Therapy Flyers
February 15, 2011 by Detroit Print Shop
Success in the spa and massage therapy business is largely driven through word of mouth recommendations from satisfied customers. Unfortunately, the process required to establish a loyal and substantial clientele can take far too long. To increase store traffic and gain referrals more quickly, well designed spa and massage therapy flyers will help promote a business and its services to a multitude of potential customers.
For the cost conscious therapist or business owner, spa and message therapy flyers are the perfect marketing choice. Since they are inexpensive to produce, frequent printing of updated editions will keep the message fresh and timely. A well designed marketing plan that includes aggressive flyer distribution will ensure that the company name and logo remains recognizable to prospective clients.
There are a number of design elements that should be included in message therapy and spa flyers to attract and hold the recipients attention.
For salon owners in Ann Arbor, Dearborn, Downriver, Flint, Grand Rapids, Lansing, Royal Oak, Troy and Detroit, spa flyers can help to raise visibility and attract new customers to the business. Detroit Print Shop can provide assistance with graphic design, logo creation and a variety of other printing options.
Online Printing Design Help
February 7, 2011 by Detroit Print Shop
Online printers offer exceptional benefits when compared to traditional neighborhood print stores. They offer a wide array of printing options, exceptional convenience, cost savings and quality products delivered to meet tight deadlines.
However some businesses remain reluctant to use online printing services because they are intimidated by the design process. For those requiring printing design help, modern online print shops offer a variety of tools that will assist the customer in creating the perfect promotional marketing piece.
Regardless of which design method is chosen, it is important to have selected the conceptual elements prior to the actual development of the material. This includes establishing the message and a preliminary layout to evaluate the flow of the text and graphics.
Quality online printers offer a variety of templates that can be used to inspire creative designs. Templates are available by size and folding options for virtually every product the printer offers.
Online designs are available in numerous varieties that afford various levels of modification. This includes templates that allow for a single image, multiple image options, and blank templates that can be completely customized. The right choice for a particular project will depend on the amount of text and the type of graphics that need to be included. Assembling images, copy, backgrounds and fonts will help the process proceed in an orderly manner.
Templates are available for single sided and double sided printing as well as color and black and white. Projects can be saved and recalled to incorporate additional changes or alterations for future printing.
For those who prefer to have their designs created by a professional, the better online print shops offer advanced development services to their clients. For graphic design, they utilize an extensive library of images and photographs to create a piece that is a reflection of the customer’s vision and ideas.
With state of the art equipment, designers continually work to create memorable brochures, flyers, postcards and other promotional materials that will enhance visibility and establish brand identity. Regardless of the size or complexity of the job, an online printer’s graphic design team can fashion a message that will attract attention and convey professionalism.
Committed to the Client
Whatever level of experience or guidance the customer needs, design printing help is available to ensure that promotional materials are effective and memorable. The online printer’s expertise and experience in projects of all sizes will result in a successful campaign with minimal associated costs.
Online Printing Companies
February 4, 2011 by Detroit Print Shop
While the internet serves as an excellent forum for business promotions, print materials still remain a vital component for any successful marketing effort. As technology continues to evolve, conducting business from remote locations has become increasingly common. For brochures, business cards, flyers, stationary and other printed materials, online printing companies offer exceptional services at competitive prices.
There are many advantages in hiring an online printing company. Understanding the differences between the local bricks and mortar print shop and an online printer can help a business make the right printing choice.
One of the primary advantages in choosing an online printer is substantial cost savings. Most online printing companies have a high volume of business on a continuing basis. This allows them to maximize efficiency and offer steep discounts compared to smaller neighborhood stores.
Operating expenses are also substantially reduced since online printers do not have to pay for retail space and the salaries of store employees. These savings translate into exceptional discounts that are passed on to customers.
Convenience is another appealing aspect of using an online printer. Orders can be completed from the comfort of a home or office. Rather than traveling to a store and waiting for a customer service person, all transactions are done electronically. This includes ordering, transmitting materials, payment and delivery. This process helps avoid bottlenecks and expedites orders.
Online printers are available 24/7 since they exist in the virtual world. This allows the customer to select services and enter orders when it is convenient for them rather during store hours established by the print shop.
More Services and Options
Since online printers have an extensive customer base and deal in high volumes, they offer a complete line of print services and options. In addition to the traditional items like flyers, business cards and brochures, online printers offer a myriad of other products such as calendars, postcards, CD packages, table tents, special shapes and European business cards.
For customers that have ongoing printing requirements, online printers also provide professional graphic design services as well as logo and corporate identify creation. Throughout the process, specific details are transmitted between the printer and the customer until final approval is given.
Traditional printing stores often have limited options for paper stock and different sizes. Online printers have sufficient volume to provide the full compliment of different grades and sizes of paper including recycled stock. Online printers also offer templates, free sample kits and folding options for brochures and flyers.
Quality online printers often work within tight deadlines. They recognize the importance of delivering quality products in a reliable and efficient manner. Their expertise in high volume printing and shipping ensures that the merchandise will arrives on time, in tact and will exceed professional standards.
European Business Cards
February 1, 2011 by Detroit Print Shop
As a result of the internet and advances in international communications, the global economy has created numerous business opportunities throughout the world. Successfully conducting business in Europe involves understanding the continent as a whole and adapting to the local customs of each country individually.
Depending on the specific area of Europe where business is being conducted, language barriers and cultural differences may complicate the sales and negotiation process. Appropriately designed European business cards are critical in conveying a professional image to potential international customers.
Regardless of the country, businesses cards usually serve as a formal introduction for a company’s representative. It is important that business cards conform to the standard protocol of the country where they will be handed out. It is advisable to include the following elements when creating European business cards.
When exchanging business cards, European decision makers expect to receive a professionally printed card that includes all the appropriate information required to facilitate future contact.
When choosing a print shop, it is important to select a printer that has experience in producing European business cards specifically designed for the market. This includes knowledge of the size difference as well as the unique Roman font requirements.