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Month: September 2011
Designing a Great Seasonal Fall Brochure
September 15, 2011 by detroitprintshop

With summer almost at an end, it’s time to start thinking about printing fall brochures. Designing a great fall brochure doesn’t have to be a trial, it just requires following a few simple tips.

1. Showcase What’s New
Many customers who receive brochures from a company are already familiar with the company’s general offerings. They may only glance for a few moments at a new brochure, so it’s important to catch their eye immediately. Graphics, larger fonts, and attention-grabbing placement are all ways to ensure that the fall specials don’t go unnoticed.

2. Emphasize the Season
Seasonal brochures are great because they allow companies to showcase their newest offerings, but also because they reassure customers that the information on them is timely. An all-seasons brochure may have been created at the beginning of the year and have gone out of date, but in late summer and autumn, a seasonal fall brochure looks fresh and relevant. Use autumn colors and themes, especially on the cover, and make sure the season and year are prominently displayed to take full advantage of this effect.

3. Use A Professional Printing Service
With the powerful graphic design tools and versatile printers and copiers available to businesses today, it can be tempting to try the do-it-yourself publishing method for a seasonal brochure. It’s important to remember, though, that having a hammer and level does not make someone a carpenter, and the seasonal brochure is an important public relations and advertising tool. Using a dependable print shop with a great reputation will make for better brochures with greater drawing power.

Detroit Print Shop offers only the highest quality brochure printing and competitive pricing nationwide. Brochures are printed on 100 lb Gloss Book with Aqueous Coating. With cutting edge technology and years of experience, the specialists at Detroit Print Shop have helped customers nationwide create brochures that are customized for each client’s needs at a cost-effective price.

Are “Free” Fonts Really Free?
September 1, 2011 by detroitprintshop

While this may not come as a shock to many people, not everything on the internet is accurate, and that goes double when talking about things advertised as “free”. Free can mean different things to different people, so while some font foundries release their fonts as “free”, there may be limitations on what can and can’t be done with them. Even worse, some commercial fonts are listed as “free” on some sites when in fact, they are being, either intentionally or unintentionally, pirated.

What are the true costs of “free” fonts?

Font designers may place a number of conditions and licensing restrictions on their fonts. In some instances, the conditions are relatively easy to comply with, such as paying a small fee, or crediting the font when used. Some designers attach moral values to their list of conditions, granting free use for charitable and personal uses, but requesting a fee when used by corporations, or for certain types of industries.

Font “piracy” is another problem. It’s quite easy to download a collection of fonts with a commercial font, one that should not be redistributed without paying an additional license, and it’s even easier to unintentionally forward that font to others. Licensing terms and conditions that may have been originally included in a read-me file, or as part of the original software collection may have been lost along the way, resulting in unintentional piracy.

What’s wrong with using a less-than-free font?

You may unintentionally open yourself up to lawsuits, or worse, bad publicity. Even an unintentional infringement can earn the wrath of a font designer that has discovered someone using their font without permission. These misunderstandings can, at best, result in brief online commotion, however if you have used this font as part of a logo, promotional materials, or an advertising campaign, then the costs of redesigning these materials using a new font can be staggering.

Resources for free fonts.

There are several resources for free fonts available. http://www.dafont.com/ has an archive of free fonts, and explains whether the font is for personal or commercial use. http://www.fontspace.com/popular/fonts boasts over 15,000 free fonts, over 7,000 of which are available for commercial use.

 

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