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Category: Brochure Printing
Brochure Printing: 5 Useful Tips to Remember
February 2, 2015 by dderoeck
Traditionally businesses have always relied on creative marketing collaterals such as brochures, infomercial, catalogues and other direct marketing tools to reach out to customers. Brochures, also known as pamphlet, is a type of leaflet meant to educate your prospects and target audience about your organization, products and services. A well designed brochure not only has the potential to gain a buyer’s interest, but also convert him into a loyal customer.
Often considered to be the tool of choice for small and medium businesses, brochures are in fact used by businesses of all sizes to reach out and influence customers. As a matter of fact, offline or online, people still prefer to check brochure information before hiring services of a particular company. Even after the popularity of newer online marketing tools, brochure marketing ideas still work as high-quality brochures have a longer shelf life, and greater recall rate among customers.
5 Brochure Printing Tips
Many companies undertake brochure designing and printing without giving a second thought to certain brochure printing nuances that can make or break the final output. The difference between a high-quality and a low-quality brochure is in not only based on how they look, but a variety of other design and messaging factors vary as well.
Here is a list of 5 handy brochure printing tips that can help you create impressive and great looking brochures:
1. Be Innovative and Original:
Perhaps the most important factor while brochure designing is to make it innovative and original. Like mentioned before, a brochure should convey all what a business stands for, seamlessly, to the customer. Also it is important to have multiple brochure marketing ideas and gauge what competitors are doing to stay ahead. It also helps to draw inspiration for brochure design from different streams of companies and incorporate their ideas into your own material.
2. Look Not Just for a Design Expert:
Brochure design is the key in developing great print brochures. Brochure information, however, is equally important. Not all designers have the skill to design brochures after understanding the business and it’s USP. Business knowledge is important because it helps eliminate a lot of guess-work by the designers, and produce high-quality brochure. Either the business itself should spend the initial period in feeding inputs to the designer or should partner with a designer who has business orientation.
3. Selecting The Right Paper:
Using a heavier paper might cost more but the final print looks more professional and can help convince a customer of your reliability and professionalism.
4. Designing and Printing Resolution:
Images and artwork should be at least 300dpi to ensure high-quality output. However many companies resort to low quality images to save cost resulting in washed out images.
5. Accounting for Print Bleed:
The brochure design should allow space beyond the chosen page borders. This will help cover movement of paper while printing and also minimize inconsistencies in design.
Though it’s an extremely important source of promoting businesses online, many companies do not give second thought while designing brochures, and leave brochure printing at the mercy of the designer or designing agency. While creative freedom is essential, it is also important to note that the brochure represents your business and what it stands for, and prompts your customers to take a favorable action. It is therefore, important to know how to design a brochure keeping in mind larger business goals and target market.
H/T Source: F.S.
Designing a Great Seasonal Fall Brochure
September 15, 2011 by Detroit Print Shop
1. Showcase What’s New
2. Emphasize the Season
3. Use A Professional Printing Service
Detroit Print Shop offers only the highest quality brochure printing and competitive pricing nationwide. Brochures are printed on 100 lb Gloss Book with Aqueous Coating. With cutting edge technology and years of experience, the specialists at Detroit Print Shop have helped customers nationwide create brochures that are customized for each client’s needs at a cost-effective price.
Developing A Brochure That Generates Results
July 16, 2011 by Detroit Print Shop
Think of the times you have been to an expo and picked up those brochures from the display racks. Have you ever wondered why you picked up certain brochures in preference to others? One persuasive reason is their appeal besides of course the relevance of information contained therein. Catchy, well-crafted product brochures are a sure way to capture attention. Over and above, if you can provide structured, useful information that is relevant to the user’s needs, your brochure will have achieved its purpose of establishing meaningful communication with your prospect.
An attractive product brochure is a starting point for your marketing and communication strategy. There are several aspects to designing a good product brochure. The first and most important piece of information is the cover. Put a strong selling message across on the cover page that motivates the audience to flip open the brochure. Include visuals. As they say, a picture can convey a thousand words; intersperse your content with appropriate visuals that are relevant to the context, tell your story with compelling graphics and with headings, subheadings and content that explains the copy block in a clear and unambiguous way. Be easy on the eyes, page after page of text can scare away a potential customer. We recommend using visuals that show how the product works because they are great for illustrating the benefits and conveying the gist of the product.
Lay stress on neat, clean, and professional layouts. Avoid unnecessary graphics and cluttering of content. Remember that the design should be able to draw the reader in and be an aid to their reading. Content is king and the design should not distract the reader from the text.
More often than not, brochures fail to be effective as they lack a call to action. After all, you want your potential customers to act. Give them that motivation and aid them by providing appropriate information on the product or service.
The creation of an important tool for your business should ideally be left to professionals. At Detroit Print Shop, we ensure that each brochure that we create will help you generate results.
Restaurant Brochures that Will Captivate Your Customers
June 20, 2011 by Detroit Print Shop
Brochures can play a critical role in attracting new patrons to a restaurant establishment. Well designed restaurant brochures can be used to display the restaurant’s name and logo while helping to build brand identity. Appealing pictures of beverages and specialties can tempt the palette and entice customers to visit the restaurant, and sample the cuisine.
When also serving as a take out menu, restaurant brochures can provide patrons with a complete selection of breakfast, lunch, and dinner items along with prices and delivery terms. Unlike an in-house menu, it is appropriate to include advertisements, coupons, and more detailed information on the restaurant itself. When handed to customers as they leave the restaurant, restaurant brochures tend to be kept for extended periods and used as a handy reference for future orders.
Creating a Successful Restaurant Brochure
A restaurant brochure should always contain contact information for the restaurant, that includes dedicated take out phone numbers as well as a website address. It is also important to incorporate information relating to the restaurant’s reservation policy, group parties, and any other services that are offered.
A restaurant brochure can serve as a highly effective form of advertising and marketing when the appropriate design elements are included in the development process.
Detroit Print Shop can help with every phase of the restaurant brochure development process. Our extensive experience in graphic design, paper stock selection, and folding options will ensure that the finished brochure will enhance the image of the business and attract many new customers.
Use Brochures to Enhance Your Travel Agency
May 16, 2011 by Detroit Print Shop
Despite the appeal of obtaining travel information through the Internet, most people still use travel brochures when planning a business trip or vacation. There really is no substitute for a well designed brochure that includes a wide array of important details about the destination. Since brochures are compact and portable, travelers appreciate the convenience and durability that printed pages off the Internet simply can’t match.
Travel Brochure Concepts
Brochures are a considered a traditional form of travel industry advertising and often suffer from a lack of distinctiveness that reduces their effectiveness. It is important to remain aware of the fierce level of competition for clients, and develop a brochure that will display the unique features and benefits of your travel agency. The philosophy behind the design should be to create a resource rather than an advertising piece. If the client believes the brochure has been a valuable tool within the context of the trip, the advertising goal will also have been accomplished.
Travel brochures often suffer from stale designs as a result of tired imagery. Poorly conceived graphics that employ globes, maps or compasses can project an outdated, or unimaginative identity. This approach can also serve to hamper the development of unique brand awareness since the appearance of the brochure may be mistaken for a competitor’s piece.
Most importantly, a travel brochure should be designed to compliment the image the agency projects on its website, business cards, flyers, and other advertising media. Design concepts can be based around some of the following criteria:
Selecting a Print Shop
Travel brochures should always be produced by a printer that specializes in the travel industry. Detroit Print Shop can help with every phase of the printing process including graphic design, paper stock selections, and folding options.
Brochure Printing for Information Technology
April 14, 2011 by Detroit Print Shop
For many companies, IT outsourcing offers an attractive alternative to hiring and maintaining a dedicated employee or in house IT staff. Outsourcing support reduces expenses since technicians are only utilized when needed. IT consultants provide targeted services that will ensure that data systems continue to operate at optimal efficiency with reduced down time.To present the many different outsourcing services offered through third party providers, information technology brochures can prove extremely effective as a marketing and advertising tool.
Information technology is an industry where the development of faster and more efficient systems continues to evolve at blinding speed. IT brochures can quickly appear dated, and it is important to revise the piece regularly so that leading edge distinctiveness is not compromised.
When selling services to prospective companies in Detroit, information technology brochures should include certain elements that will inform and impress data center administrators.
For companies developing an information technology brochure, Detroit Print Shop can help by offering extensive graphic design services. IT brochures can include a significant amount of information, and there are numerous paper size and folding options available. Detroit Print Shop works with their clients to ensure that the finished brochure will look professional, attractive and appealing.
Furniture Business Brochure Marketing
April 8, 2011 by Detroit Print Shop
Businesses that build or sell furniture recognize the benefits of providing their customers with well designed furniture business brochures. Furniture industry professionals commonly use brochures to help create brand identity and customer loyalty. Presenting photographs and well written descriptive text will display the most appealing aspects of the furniture and afford customers with useful information relating to its construction and origin.
For companies in Detroit, furniture business brochures have numerous paper size and folding options. This allows them to be used as both a sales tool and a condensed company catalogue. Since brochures offer substantially more space than other printed media, additional written and visual elements can be combined to offer added dimension and depth to the presentation.
Brochures can be an exceptionally effective marketing tool when distributed at building fairs, trade shows and industry conventions. They can also be used as direct mailers or offered to showroom customers as a visual reminder of the piece they have interest in. Furniture companies that work with other businesses, builders and architects use brochures to help create conversation and identify how furniture can enhance the image and value of a home or building.
Designing a Furniture Brochure
Pre planning is an important key to success in furniture brochure design. There are a number of elements that should be carefully considered during the development process. When creating furniture brochures, Detroit Print Shop offers graphic design and logo creation services that will provide professional results at affordable prices.
Furniture Brochure Marketing
Effective brochure marketing campaigns require consistency and time. Potential customers often need more than one glance at a brochure before seeking out more information. Offering periodic updates that feature new products will serve to remind clients of the brand name and the many furniture options they can choose from.
Create a Recognizable Brand using Academic Brochures
April 4, 2011 by Detroit Print Shop
Well designed brochures can serve a variety of purposes for an academic institution. During the decision making process, academic brochures present students with a chance to learn about the many educational opportunities and unique experiences available at the institution.
In Detroit, academic brochures are often used by local colleges and universities to create a recognizable brand identity. This includes announcing awards and important accomplishments by faculty members and students.
Designing an Academic Brochure
The success of an academic brochure is dependent on exceptional design, layout and printing. The pre planning stage is especially critical in establishing the different elements that will help create an appealing, informative and cohesive presentation. For those who lack experience in developing a brochure, Detroit Print Shop can provide considerable expertise in custom graphic design and logo creation.
There are many essential design concepts that will help ensure that a brochure will attract attention, present interesting content, and leave a lasting impression on the reader.
For academic brochure printing, Detroit area schools can benefit from the many services offered by Detroit Print Shop. There are numerous academic brochure printing alternatives such as different paper sizes and folding options.
Detroit Print Shop can help with every phase of the brochure development process and provide a finished product that will be appealing, informative and generate significant student interest.
Advertising Media for Your Clothing Line Business
March 31, 2011 by Detroit Print Shop
Every clothing line designer, reseller or manufacturer needs a comprehensive advertising and marketing program to attract attention and establish brand loyalty. Well crafted business cards, postcards and brochures can offer exceptional exposure at a fraction of the expense associated with other types of advertising. Printed materials provide an excellent opportunity to display the unique designs, vivid colors and quality fabrics that distinguish distinctive clothing lines.
Every component of a print campaign can add substantial benefits to the comprehensive marketing effort. Exposure, image building and motivating the customer are the primary goals of print related advertising. This can be accomplished through a coordinated initiative that includes the following elements:
Business Cards: For clothing designers that are looking to impress buyers and retailers, a well crafted business card is a necessity. Business cards can be used to communicate essential information and establish a favorable image with a prospective client.
Business cards can incorporate many effective styles including basic designs or more complex layouts that add color and symbols. Besides complete contact information, a business card should always include a defining logo.
Postcards: Advertising with postcards can serve as an introduction to highly targeted prospective clients while conveying vivid imagery and a compelling call to action. Many clothing line businesses use organized fashion shows to stimulate interest in the line, and postcards can be an effective medium for advertising the event. The front side of the postcard should be used to display various highlights of the clothing line and capture the recipient’s attention. The backside of the card affords substantial space where details about the company, the designer and full contact information can be presented. Including special sales or promotions can also be an effective method of raising awareness.
Brochures: A brochure carries the advantage of providing additional space for detailed visual presentation of images and text. A well designed clothing line brochure can serve as an effective advertising piece while informing buyers, retailers and the general public of the different available fashions and styles. High definition pictures that are tastefully displayed on quality stock paper will help to enhance the overall appeal of the clothing line.
For every print marketing and advertising requirement, Detroit Print Shop offers a variety of services that will help ensure the success and effectiveness of the campaign. This includes assistance with graphic design, paper selections and understanding brochure folding options. Detroit Print Shop can guide a customer through every phase of the development process and will produce printed advertising pieces that will be informative, compelling and generate substantial interest.
3 Tips for Business Conference Brochure Printing
March 21, 2011 by Detroit Print Shop
Organizing and hosting a successful business conference is a challenging endeavor that requires exceptional marketing and event coordination skills. Business conference brochures often serve as a vehicle to inform committed attendees of shows, classes, meetings and speaking engagements. They can also be used as an advertising tool to persuade uncommitted industry professionals to attend the conference.
Since brochures are inexpensive and relatively easy to produce, volume printing and extensive distribution provides critical information and easy reference for conference participants. Particularly for out of town attendees traveling to Detroit, business conference brochures can offer insight into hotel accommodations, restaurants and local attractions, as well as other conference related details.
The Planning Stage
A business conference brochure will serve a variety of purposes throughout the event. It will be used for practical reference as well as building brand identification for the sponsors and organizers. Prior to the brochure design process, it is important to establish the theme and focus of the conference.
The initial step in the planning process is determining a strategy to address brochure circulation, feedback and sponsor obligations. Addressing these issues prior to the business conference brochure printing will help eliminate the chance that an unanticipated problem arises during the event. Scrutinizing brochures from successful past conferences can provide helpful insight into sound concept development.
Business conference brochures usually include very specific information relating to times, dates and locations. Significant attention must be given to the design process in order to ensure that the brochure provides the accurate information participants require. By including essential elements in the brochure, attendees will leave the event with a favorable impression of the conference and its organizers.
When producing a business conference brochure, printing is a critical component in guaranteeing a successful outcome. Detroit Print Shop can provide recommendations on the proper use of fonts and colors while helping to choose the appropriate paper stock and folding options.
For event organizers and sponsors in Detroit, business conference brochure printing by Detroit Print Shop will provide timely delivery, outstanding service and exceptional finished products.