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Category: Business Card Printing
The Great Things About Glossy Business Cards
June 15, 2015 by Detroit Print Shop
You are handed two business cards by two different people for the same type of business. One is a black and white unadorned business card with simply the basic information on the front side. The second is a glossy, colorful business card with more than simply the basic information such as additional phone numbers to contact the person, web address, email address and even a home phone number. Which of these two cards are you most likely to discard? The chances are you would discard the unadorned card simply because of the simplicity of the card and the lack of imagination.
Glossy business cards are becoming more popular than ever in today’s economy and for good reason. They are an investment in advertising for you and your company and they are less costly in the long run than regular business cards. For example; one in five business cards are discarded within the first 24 hours of receiving them. This can cause your business money, making that business card one of the most expensive cards you have ever handed out. In addition colorful business cards with a glossy finish have brighter, richer colors than cards without the glossy finish. With the UV gloss coating, your cards will keep their color longer, last five times longer than the normal card and leave a better impression on its recipients.
Some glossy business cards are printed on a glossy paper. Others are printed on a thick 15 point to 16 point paper and then coated with a glossy finish. This protects the ink that the card was printed with. It becomes more water resistant, more sun resistant and resistant to aging and turning yellow. This means a potential customer could keep your card for years before it begins to fade and yellow. In other words, a potential customer you hand a glossy business card to today could contact you in several years. In addition it is sometimes harder to get ink to dry on a glossy finish which is why a glossy or UV coating is used. This is one of the most economical business cards and advertising campaigns that you can wager on clients. Your business card will not only leave a lasting impression on a client, but last for years too.
Printing on regular paper stock can cause colors to be dull and non-vibrant. If you use a background color or a colored card rather than a white one, it too can have an effect on the brightness of the colors and create different shades of colors that you did not particularly like. A glossy business card offers the best colors, background colors included, at the best price. If you are planning on placing your photo on a business card or a photo of your company building, glossy business cards are the only way to go to ensure the perfect colors and a lasting impression. Glossy business cards say professionalism when you begin handing them out to acquaintances, clients and potential clients.
H/T Source: EzineArticles.com
How to Find a Good Business Card Printing Company
April 28, 2015 by Detroit Print Shop
There are business card printing establishments that you can choose from if you want to have your business cards done professionally. Just browsing the Internet can lead you to a number of websites which offer this kind of service. In these websites, you can check their services and how much these will cost you. Investing in the right the right business card printing company would mean great savings for you, so take a look at these tips on what to look for when finding someone to make your cards.
Affordability – For someone with the most practical business sense, affordability without compromising quality is the best deal of all. Negotiate and ask for a discount especially if you are on a tight budget. Companies in this line of business usually give discounts for bulk ordering.
Quality – Find a company that will give you the best printing quality. The quality of materials that will be used in printing your business card will affect its longevity.
Colors- There are certain colors that work well on a business card and some that usually don’t. The choice of colors should be done based on the type of business you are in. If you’re in the creative industries, more adventurous hues may be good. Otherwise, choose cool and subdued shades for a more professional finish on your card.
Assurance- A lot of these online companies will always say that they are the best and they give quality results but you cannot guarantee results. The best this to do is to ask for some samples from their previous clients and check them yourself. It is not enough that the company has posted some of their samples on their website. Sometimes, the quality the pictures we see on our monitor screen is not the same as it is in real life.
Options- Companies will give discounts and other perks for bulk orders, but this will not just be the only thing you need to look into. Try to see if they offer a variety of materials, templates and designs that may improve your business card. The more options you have, the greater the chance that you will arrive at the best design for you.
Testimonials- A good company will always receive good feedback from satisfied clients. Reviews will be a good place to start when getting to know a company.
Finding the right online business card printing company may be easy if you have a set of guidelines that you can follow to ensure the quality of your business cards. You can follow this guide on what to look for in an online printing company for you to be able to choose the right one for you.
H/T Source: EzineArticles.com
Selling Your Image With Color Business Card Printing
February 23, 2015 by dderoeck
There are numerous up-to-date marketing strategies that companies resort to in order to promote their image, from lavish multilingual websites to expensive TV campaigns. However, other means of selling your image are now en vogue. An elegant business card can have a great impact on your customers and so can a colored printed brochure offering full details about the services you provide. This is why many companies resort to business card printing and to brochure printing as their major advertising strategies. Particularly favored are color business card printing services which cover a wide range of styles and designs.
When meeting a customer, offering them a convenient and elegant reminder of how to contact you is one of the most important ways of making an impact. Therefore, make sure you don’t forget about the color business card printing and brochure printing as they can be very effective means of getting clients interested in what you have to offer. Whatever you may be selling, it is important that your advertising material has a strong visual impact. Color business card printing and brochure printing may involve more effort from the companies that provide business card printing, but the results are worthwhile and they love to work for you.
Your business card should not only include your contact details, but also have a striking appearance, so that it gets remarked by the potential customers’ minds. If you feel you cannot be creative enough as far as design is concerned, you can resort to firms providing services of color business card printing. Companies offering business card printing services will take your suggestions into account and will come up with their own ideas to help you make up your mind. You will have numerous choices of color business card printing, and you will be able to select the one you consider the most effective in selling your image.
When dealing with such cards, companies specialized in providing services of color business card printing use the most up-to-date technologies to ensure the high quality of their products. An effective business card can include not only the company logo and the contact details of its representatives, but also color photographs, properly fit into space to catch the eye. Business card printing companies employ the best design specialists and they can give you full guidelines when discussing your color business card printing options. They can advise you not only on style and design, but also on details you may not have considered, such as the size of your card, the types of pasteboard you can choose from or the types of coating that can be applied on the surface.
Another important marketing strategy is to provide your potential customers with a brochure giving them details about the services you offer in an attractive layout. If you have difficulties in thinking up your brochure, companies providing brochure printing services can also be of help. Their specialists in brochure printing can advise on how you should present your products or services to your potential customers in an efficient way. A specialist in advertising will tell you that, instead of coming up with the typical dull brochure people will lay aside after giving it a brief browsing, you should go for a more daring design and format. In brochure printing, like in any form of advertising meant to draw attention, it’s the atypical that catches the eye and makes a long-lasting impression, so keep that in mind when thinking up your advertising material. However, the brochure printing services will take into consideration your company’s personality and your opinion on how you want others to see you. If you prefer something more serious and less catchy, they can do that as well.
Apart from layout and design, it is essential to have a strong content included in your brochure, both in terms of photographs and in terms of written material. Probably the most important aspect when dealing with brochure printing is to make sure you provide as much information as possible about what you sell. Potential customers will be more easily tempted by your products or services if your business has a friendly interface. How to organize essential information is another point on which brochure printing specialists can advise you.
As your company expands and offers a wider range of products and services, you must keep all your marketing tools up-to-date. Dealing with all your advertising requirements on your own, including color business card printing and brochure printing, is very difficult. This is why expert services offer to do the job for you and renew the way your business card and your brochure look like. They will not only offer your clients information, but they will show the customers your preoccupation for them every time you hand in a color business card. Their professionalism will become yours and you can be sure your clients will notice this immediately.
H/T Source: EzineArticles.com
Turning Business Cards Into a Promotional Piece
November 1, 2011 by Detroit Print Shop
Creating a business card may seem like a pretty simple thing to do. Everybody knows what goes on a business card, the company name, a person’s name, address, and contact information. Go to any convention or networking meeting and you’re likely to come away with a pocketful of them, all containing the same sort of information. But while it’s true that most business cards are functionally similar, they are definitely not all the same. When done right, a business card can be a palm-sized billboard that draws attention and customers for your business.
To turn your business cards into promotional material, you first have to rethink their purpose. Perhaps instead of merely conveying information, your business card print offers an incentive to customers. You can offer a 10% off discount on your card, or turn it into a punch-out card, where a certain number of punches nets a free item. If your company offers special events, your business card could double as the event ticket. However you choose to do it, the point is to get your potential customer to hold onto your card and remember the information.
The other important step towards making your business cards into promotional materials is varying the design. Just because your card contains the same information as others’, that doesn’t mean it should look the same. Font, layout, and paper quality all contribute to the attractiveness of a business card. Detroit Print Shop can work with you to find a unique and eye-catching layout that grabs attention and fits your budget.
Business card printing is the smallest and least expensive form of print advertising that most companies do. That doesn’t mean they can’t be extremely effective when used properly! Finding new ways to design and use your business cards can pay off in a major way when it comes to drawing new customers and retaining repeat business.
Advertising Media for Your Clothing Line Business
March 31, 2011 by Detroit Print Shop
Every clothing line designer, reseller or manufacturer needs a comprehensive advertising and marketing program to attract attention and establish brand loyalty. Well crafted business cards, postcards and brochures can offer exceptional exposure at a fraction of the expense associated with other types of advertising. Printed materials provide an excellent opportunity to display the unique designs, vivid colors and quality fabrics that distinguish distinctive clothing lines.
Every component of a print campaign can add substantial benefits to the comprehensive marketing effort. Exposure, image building and motivating the customer are the primary goals of print related advertising. This can be accomplished through a coordinated initiative that includes the following elements:
Business Cards: For clothing designers that are looking to impress buyers and retailers, a well crafted business card is a necessity. Business cards can be used to communicate essential information and establish a favorable image with a prospective client.
Business cards can incorporate many effective styles including basic designs or more complex layouts that add color and symbols. Besides complete contact information, a business card should always include a defining logo.
Postcards: Advertising with postcards can serve as an introduction to highly targeted prospective clients while conveying vivid imagery and a compelling call to action. Many clothing line businesses use organized fashion shows to stimulate interest in the line, and postcards can be an effective medium for advertising the event. The front side of the postcard should be used to display various highlights of the clothing line and capture the recipient’s attention. The backside of the card affords substantial space where details about the company, the designer and full contact information can be presented. Including special sales or promotions can also be an effective method of raising awareness.
Brochures: A brochure carries the advantage of providing additional space for detailed visual presentation of images and text. A well designed clothing line brochure can serve as an effective advertising piece while informing buyers, retailers and the general public of the different available fashions and styles. High definition pictures that are tastefully displayed on quality stock paper will help to enhance the overall appeal of the clothing line.
For every print marketing and advertising requirement, Detroit Print Shop offers a variety of services that will help ensure the success and effectiveness of the campaign. This includes assistance with graphic design, paper selections and understanding brochure folding options. Detroit Print Shop can guide a customer through every phase of the development process and will produce printed advertising pieces that will be informative, compelling and generate substantial interest.
Printed Business Cards – Key to a Polished Reputation
August 2, 2010 by Detroit Print Shop
Attaining a great reputation is what every successful business wants to achieve. One of the best ways to get your business known by the public is through reputation. Having high quality, sharply designed printed business cards is one proven way to begin achieving that reputation. The idea of printed business cards might seem like an old fashioned idea in the high tech world we live in. However high quality, professionally printed business cards go a long way in making a lasting impression. And they will show your customers your dedication to traditional business values.
Using high quality and professionally printed business cards creates great recognition especially if you go the extra mile and have an eye catching logo created just for you. A unique, well designed logo added to your business card will tell people exactly what you are about. Great logos will be remembered long after the phone call has ended or the computer has been shut down. Professionally printed business cards, that have been passed around will remain a constant reminder of you, your business and what you stand for.
Over the years, the use of high quality printed business cards has always been seen as a high class action by those professionals who wish to promote themselves and the businesses that they value. Members of the professional world appreciate the efforts of those who would put themselves out there in such a manner. Taking the time to trade business cards and pass them on in a refined and educated “word of mouth” type of advertising is the mark of a professional business person. They also give your business associates an opportunity to show others about your goals and services.
And here’s the best part. Professionally printed business cards are very inexpensive giving you the ability to get your services in front of the public without spending a fortune in advertising. Great professional print shops such as the one found at Detroit Print Shop can and will treat all of your printing needs with respect and artistic evaluation. Their professional talents will help to fulfill your desires for your businesses growth and financial development.
Using Business Cards As a Powerful Marketing Tool
July 7, 2010 by Detroit Print Shop
Whenever any company or business puts themselves out in the public sphere, there is a good deal of planning and preparation that goes into making certain that the image that is portrayed is carefully managed.
One of the simplest tools used is the business cards. Almost all businesses have a card that is used to remind clients and potential customers of their basic services, as well as contact information. While this may seem like a simple process, there is actually quite a bit of thought that goes into creating a good business card.
Your business card should definitely include a few standard items. At the minimum, you should always print your company name, address, and contact information. This may include just a phone number, but could also incorporate email, fax number and even your website, if those are all viable contact options. If they will need to contact a specific person, include that on the business cards as well. This is especially helpful for those who receive a commission or otherwise work with clients on an individual basis.
After the basics, you will probably want to print the logo of the company on the cards. This can do a great deal for brand recognition and cohesiveness. Your logo should be large enough to be easily discerned, but should not take over the rest of the area. If it was originally designed for full sized display, it might be advisable to modify it slightly for a more appealing look on the business card format. The logos should maintain the same basic features, but smaller details can be left out to make the logo appear cleaner on the tiny card.
Once you have determined exactly what information to include, you will be focusing on the design of your business cards. This should reflect the look and feel of your company. If you offer high brow products and services, clean lines and fancy fonts are appropriate. For those that promote a high energy environment in their company, use your card to verify that. Bold fonts and liberal use of color could be suitable. If you want to denote efficiency, maintain a white background and very basic fonts with only applicable information. As you can see, there are numerous ways to get the feel that you are after in the design process. These are just a few examples.
Designing business cards is a basic service provided by almost all graphics and printing companies. You can, however, do the design in house and save on that cost. It is fairly simple to start from scratch in a graphics program. You can also make use of templates to make it even easier. Once you are ready to print, however, it’s generally best to go to the experts. They can quickly turn your design into a stack of ready to use cards. Trimming and boxing is part of the standard processing package. The best prices are found when you order a bulk amount, so keep that in mind.
Business cards can seem to be fairly straightforward. While it’s true that it is hard to get them completely wrong, you can have much better success using them for marketing purposes when they are more carefully designed.
Combining the convenience of online printing with the quality and service provided is a win-win for your business. Visit our website to learn more about the business cards and other printing options available at the Nation’s #1 Online Print Solution.