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Hair Salon Promotional Printing
February 20, 2011 by Detroit Print Shop

hair salon promotional printingProfessional hair care is a thriving industry, but it is also fiercely competitive. To assure the continued success of a hair salon, promotional printing is a vital component in the ongoing effort to attract and retain customers.

Different Advertising Options

In Detroit, hair salon printing services offer budget conscious business owners and stylists the opportunity to reach a wide audience with a minimal investment. There are many available choices in printed promotional materials and each one presents its own distinctive advantages.

  • Business Cards: The most important element in every hair salon marketing campaign is a well designed business card. Business cards can be used to convey a particular image as well as provide important contact information. They can also serve as appointment reminders and help encourage client referrals. Since hair salon business cards are small and inexpensive, they can be attached to public bulletin boards and widely distributed in other public venues.
  • Brochures: Since the printable area is significantly larger, brochures give the hair salon owner an opportunity to present their products and services in greater detail. Including attractive images along with compelling text can help differentiate the salon from its competitors. A brochure
    is a perfect channel for highlighting accreditations, stylist biographies, and unique client benefits.
  • Flyers: Flyers are an ideal marketing vehicle for a hair salon that wants their message updated frequently. Since printing costs are nominal, updated editions can be released regularly and include coupons, discounts, new services or beauty and hairstyling tips.
  • Posters: A poster displayed in the window of a hair salon can display powerful images and messages about the store, its services and practitioners. Posters can be viewed from a considerable distance and will attract the attention of everyone that passes by the store.

Printing Design

Printed marketing and advertising offers an affordable way of presenting products and services to large numbers of prospective clients. Regardless of the promotional printing product, all materials require careful consideration throughout the development process. This includes selecting attractive photographs and creating text that is informative and persuasive. It is important to always include detailed contact information and proof read the piece thoroughly prior to printing. To avoid a design that appears disorganized and cluttered, different fonts and colors should be used sensibly.

For hair salons in Ann Arbor, Dearborn, Downriver, Flint, Grand Rapids, Lansing, Royal Oak and Troy, Detroit Print Shop offers a variety of services and selections that will help produce the perfect hair salon marketing piece.