Clothing and accessory designers already know how important it is to create a strong brand image, but many of them may not be taking advantage of the best marketing tool around- custom hang tags. Creating distinctive hang tags for your clothing can help build the image and reputation of the brand and make your company instantly recognizable to anyone who sees your pieces. Creating the right ones requires a little bit of creativity, but once you see the finished product, you’ll know it was well worth your time.
When you are ready to create them, there are a few things that you should keep in mind to ensure that you get the most out of each tag. To start, remember that choosing a higher quality one will make a big difference in the appearance and durability of the tags. The appearance of your hang tags should compliment the clothing or accessories you are selling, so you will want to find tags that are stylish and practical. Your choice in material isn’t limited to just paper either- you can find vinyl, cloth, or specialty tags in addition to traditional paper. Remember that they will be seen from both sides, so be sure to consider what your customer will see when your clothing or accessories are being displayed. Choose a design that isn’t overly complex but has vivid, bright colors that are easily associated with your company and brand. You may also want to consider custom shapes, rather than just a traditional rectangle. Your customers will quickly associate the shape of your custom hang tags with your brand, making it easy for them to pick you out of a crowd.
Since one of the goals of custom hang tags is improving your brand awareness, consider carefully what you want to include. A logo or image associated with your brand is a great place to start- after all; they are an important marketing tool. Any graphic or image you use in them can contribute to your corporate identity, so be sure to choose things that reflect the image you want your customers to have. You should also think of your tags as a miniature advertising tool- consider telling customers something about your business right on the hang tag. Be as creative as you can be by adding a tag line about your business, trivia about your company, or even a short poem or rhyme that customers will remember. This is a great way to connect with customers and help them relate to your company.
Custom hang tags for clothing and accessories are more than just a product label. The right design can become a way for customers to learn more about your company, identify your brand, and tell customers what makes you special. Designers spend much of their time creating clothing and accessories that help them stand out from the crowd, and the right hang tags will add the perfect finishing touch to your creations.
H/T Source: EzineArticles.com