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Category: Postcard Printing

Postcard Printing – The Use of Compact Marketing Materials
February 27, 2016 by Detroit Print Shop

Postcard printing is a great option for many small businesses searching for different options for advertisement. Postcard printing can become costly if the small business does not take in consideration the cost for ink required to provide a quality product, paper supply, the market they would like to advertise with, and the ability to provide a quality advertisement to the consumer. A postcard is a compact advertising option that allows the flexibility of mailing options with a dynamic affect.

Detroit Print Shop-Post-Cards

Condensing information to fit the format of a postcard is often the tricky part of printing a postcard for advertisement. Many businesses choose to promote their basic, popular or recent promotion information on their postcard. Marketing companies often offer suggestions or the creation of a mock postcard, providing the business with a glimpse of what the consumer may see when they read their postcard.

Ink can become costly and may be a deciding factor in postcard printing. The use of many colors or even the extensive use of black or white with a detailed graphic can drain a printer very quickly. Ink conservation options may start with the printing method settings on the printer and follow through with the quality of the graphic they choose to use. Businesses are encouraged to consider using important information over visual effects.

The paper used to print postcards has many differences from the usual paper required to print a flyer or even a poster. Often the paper used to print a postcard is much thicker and comes in a variety of finishes. The business is able to choose the type of finish or the size of the paper used for postcard printing to provide an insight in the effect they would like to create.

Printing postcards for one neighborhood may require the business to order sufficiently more postcards than the budget may allow. Centralizing the business’s consumers or marketing blitz may be the solution. Careful planning of offering postcards to homes closest to the business and branching outwards as the business progresses may allow the business time to view the consumer expression of their postcard advertisement.

Print companies can offer the ultimate solution to postcard printing to any business due to their supply. The printing company can offer low rates and high quality at a fixed amount for the business based on the information the business chooses to include on the postcard, the graphic content, color usage, and the size of the postcard. Businesses will find this option is a better choice because they are able to have the print company reproduce the postcard at a cheap rate if they run out of postcards.

Sending postcards in the mail can become costly to most small businesses. The postal service may offer a discount to businesses or the business can purchase prepaid postage for each card. This option allows the business to pay for the cards that are being sent at a rate lower than the standard rate for a postage stamp.

Marketing materials such as door hangers or postcards are great ways to advertise a change in the business or even a promotion. Postcard printing can become costly if the business is unable to research the different options based on the quality product or advertisement they would like to provide. Businesses are urged to research different printing companies through such resources as the Internet.

h/t EzineArticles

Marketing Materials for Your Political Campaign
October 6, 2011 by Detroit Print Shop

An effective political campaign needs plenty of promotional material. Even with the spread of internet campaigning, there’s nothing like a postcard in the mail or a brochure that voters can hold in their hands and read. To maximize the effectiveness of your marketing material, you need to be creative, cost-effective, and consumer-savvy. During a contested campaign, voters will be receiving a great deal of information on the candidates and their positions. Printed postcards, full color flyers, and other materials will likely be available for all the candidates. It’s important that yours be eye-catching and professional, projecting the qualities you want voters to see in you and your campaign.

Many campaign teams are surprised at how much printed material is necessary for a campaign. From printed postcards to yard signs, bookmarks to full-sized posters, there’s a lot of material, each with its own design needs. It’s fine to print internal documents on a home printer or at a copy shop, but many campaigns do not have a dedicated layout artist or graphic designer on their team. Add to that the need to make every campaign dollar count, and promotional materials can quickly become a major headache. That doesn’t have to be the case, though.

The best way to achieve the professional look you need without the hassle and expense is by using a professional printing company. Choose a leading online printing company that offers top quality printing. While some print shop prices may be through the roof, it is important to remember there are also many places that are extremely cost-effective. Build a relationship with a print specialist that will work with you and your campaign to find exactly the look you desire. A successful print shop will provide you with a full range of printed materials to suit your needs. From simple things like bookmark printing and brochure printing to more complex orders like banners and yard signs, your campaign needs a unique, unified image that will solidify your identity in the minds of voters.

Using Glossy Color Postcards for High Impact Advertising
July 22, 2011 by Detroit Print Shop

glossy color postcardsAny business small or big requires visibility with potential customers. While big businesses have the wherewithal to invest in huge promotional activities, for small businesses there may be budgetary constraints in terms of the amount that can be invested in advertising. Glossy color postcards can be one effective medium for such businesses; with the initial investments being very low the potential impact can be huge. Detroit Print Shop has unique solutions that can be customized for your business.

Full color postcards are one of the most sensible ways to invest for your marketing campaigns or promotional activities. With the advanced printing technology available today, it is easy to add a new dimension to your promotions through the use of glossy, full color postcards. To get the best possible effects and to make them stand out, use good content, photographs and images that are attractive and catch the eye easily. When you use glossy prints, it enhances the quality, finish and feel of the material, which would leave a favorable impression with the reader. With Detroit Print Shop’s online designer, it is easy for anyone these days to create great postcard designs on his or her own. If you have limited time, you can easily take the help of professional artists and designers who can do the job for you.

One of the main advantages of using glossy full color postcards is in the details that you can achieve in the printing and the low price. If you have access to a professional printer, they would be able to guide you on the quality you will receive. A good printer can guide you on the type of material, the job format, and the sizes that are apt for the type of promotion you have planned. Since a postcard would be sent through the mail, you need to ensure that it arrives to the recipient in tiptop shape. When printing your materials, make sure you choose nice thick and heavy paper stock. Make your postcard stand out in the crowd, choose an unconventional size, print it in a format that’s bigger than the standard postcard size, and you can be sure that your message will get noticed.

These days you can take advantage of online access to professional printers.  It is simply a matter of visiting their website, choosing a template that suits your requirements, view samples in their gallery, choose the appropriate material, pay online and your order will be processed, printed and delivered to you. At Detroit Print Shop, we can offer you the convenience of all these items at very affordable rates.  Also, you have access to a team of professionals, if you require their help for any aspect of your order.

Advertising Media for Your Clothing Line Business
March 31, 2011 by Detroit Print Shop

Every clothing line designer, reseller or manufacturer needs a comprehensive advertising and marketing program to attract attention and establish brand loyalty. Well crafted business cards, postcards and brochures can offer exceptional exposure at a fraction of the expense associated with other types of advertising. Printed materials provide an excellent opportunity to display the unique designs, vivid colors and quality fabrics that distinguish distinctive clothing lines.

Advertising Media

Every component of a print campaign can add substantial benefits to the comprehensive marketing effort. Exposure, image building and motivating the customer are the primary goals of print related advertising. This can be accomplished through a coordinated initiative that includes the following elements:

Business Cards: For clothing designers that are looking to impress buyers and retailers, a well crafted business card is a necessity. Business cards can be used to communicate essential information and establish a favorable image with a prospective client.

Business cards can incorporate many effective styles including basic designs or more complex layouts that add color and symbols. Besides complete contact information, a business card should always include a defining logo.

Postcards: Advertising with postcards can serve as an introduction to highly targeted prospective clients while conveying vivid imagery and a compelling call to action. Many clothing line businesses use organized fashion shows to stimulate interest in the line, and postcards can be an effective medium for advertising the event. The front side of the postcard should be used to display various highlights of the clothing line and capture the recipient’s attention. The backside of the card affords substantial space where details about the company, the designer and full contact information can be presented. Including special sales or promotions can also be an effective method of raising awareness.

Brochures: A brochure carries the advantage of providing additional space for detailed visual presentation of images and text. A well designed clothing line brochure can serve as an effective advertising piece while informing buyers, retailers and the general public of the different available fashions and styles. High definition pictures that are tastefully displayed on quality stock paper will help to enhance the overall appeal of the clothing line.

Print Shops

For every print marketing and advertising requirement, Detroit Print Shop offers a variety of services that will help ensure the success and effectiveness of the campaign. This includes assistance with graphic design, paper selections and understanding brochure folding options. Detroit Print Shop can guide a customer through every phase of the development process and will produce printed advertising pieces that will be informative, compelling and generate substantial interest.