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Category: Printing Tips
The Right Decision When it Comes to Printing
April 18, 2013 by Detroit Print Shop
A good example is printing. With the ease of computer use and the inexpensive color printers more people are printing their own business cards, invitations and flyers. But the downside is the quality can almost never compare to that provided by your professional printing company.
The same advances in printing techniques and inks allow your professional to reduce cost, increase efficiency and deliver a high quality product in just days.
Knowing how to put together the best combination of paper stock, letter fonts, colors and design is the forte of printing professional. The result is a quality product that presents the impression you want with your friends, business, and clients.
Choosing the Right Paper Stock to Fit Your Needs
October 20, 2011 by Detroit Print Shop
When preparing to buy new printed materials for your business, it’s easy to focus entirely on the design that goes on the page. Layout, lettering and print quality are all very important factors in getting great looking high quality business cards, full color flyers or any printed material, but they are not the only consideration. The strength, durability, and professional appearance of your printed materials depends on having the right paper stock for the job at hand.
Choosing the right paper stock can be difficult. There are so many different kinds, often with qualities that are not easily visible to the untrained eye. Relying on the expertise of a professional print shop can take the guesswork out of choosing your paper stock. Detroit Print Shop relies primarily on a 14-point UV-coated glossy paper stock that is ideal for many different applications. This versatile paper stock can be used for everything from printed postcards to business cards, and provides a great look at a low price. The 100 lb gloss cover is a very popular choice for flyers and brochures.
Detroit Print Shop also offers several other options for high quality business cards. Customers can choose from a 14 point premium uncoated stock or a 16 point Dull Cover with matte finish. Also, we offer a variety of choices for other applications. Brochure printing can be done on 80 lb Gloss Book or Recycled paper with aqueous coating, 100 lb Gloss Book or Gloss Cover with aqueous coating, or 100 lb Recycled Matte Cover with aqueous coating.
All of these choices can seem confusing and obscure at first. Detroit Print Shop’s free print samples make it easy to try several styles and choose what stock looks exactly right for your materials. Our cutting-edge Heidelberg Offset press makes sure that whatever stock you choose, the printing on it will look great.
Tips on How to Choose an Ornate Background
October 7, 2010 by Detroit Print Shop
The design element is crucial to any project regardless of whether it is a web site, print project or blog. One form of design that has been in existence for quite some time and often causes some confusion, is ornate patterns. So what exactly does it take to create a sound and beautiful ornate background? Here are a few tips.
First, it is vital to consider how it blends into the overall design – you should consider the overall color scheme. When downloading a pattern of some sort, there is no need to be leery or hesitant to edit and touch up the template. You are far better testing with the various color schemes to make sure it fits your purpose. A tight color scheme will drastically enhance the quality of the project.
The next area to focus on is the connotation of the pattern. It is of utmost importance the connotation of the pattern matches the overall theme of the project. After determining the primary imagery and feel, then you will be able to determine what kind of ornate is best to complete the design.
As mentioned above, few actually understand how to use ornate background effectively. There are times when an ornate background is necessary and other times when it should be excluded all together. Think about the context and overall theme of the project. Does it fit the scope of the project or would it look better without an ornate background?
The final tip to take into consideration when choosing an ornate background is depth. The straight texture of this design technique is a starting point. However if you really want to choose something that will take the overall design a step further, you need to add depth to create a more intriguing and appealing visual aspect.
When used appropriately, an ornate background can do wonders for a web site, print project or blog. Just make sure to follow the tips listed above to ensure all goes smoothly.
4 Tips for Promotional Printing
October 3, 2010 by Detroit Print Shop
How you go about promoting a business can determine the kind of success you will achieve. Most niches are extremely competitive today therefore, it’s very important to separate yourself from the crowd. Promotional printing do this, but it is vital you understand most of the details. Therefore, here are four tips to take into consideration to use promotional printing without breaking the bank.
First and foremost, you must have an aesthetic design that captures viewer attention. Regardless of whether it is a brochure, postcard, or something online, the design needs to be visually appealing. Using bright colors that stand out with graphics that are well balanced and intriguing will make a world of a difference.
Next, focus on the text that is within the promotional print. Graphics will visually appeal to people, but content will make a sale. It is vital you are short and to the point. Your goal is to get people to go to your web site, give your company a call, or do something to find out more information – a call to action. Give people just enough information to where they will want to find out more about your business.
Promotional printing can quickly become expensive if you are not careful. There are numerous aspects that must be taken into consideration when it comes to determining a final price for the print job. Everything from the size of the order, to the amount of color used, all affect the overall price.
Something else that you must consider is the paper quality. Think about how many copies you will be printing. If it is a reasonable, go with a better quality paper as this will bode well with the recipient. It shows that you really care about the product or company you are promoting. But if you need to print thousands of copies, this can quickly affect the overall price of the project.
This brings us to the last tip for cost effective and efficient promotional printing; print in bulk when possible. When printing through a professional company you will find most offer significant discounts for bulk orders. In the long run it can save you a great deal of money to pay upfront for a large order of promotional print.