Flyer printing is one of the most common forms of offline marketing used by companies around the world. This marketing solution used before the internet and continued to flourish even after online marketing became such a top priority with companies competing to dominate their markets.
Flyer printing helps you stay in contact a with your local audience, it’s economical and highly effective, helping companies grow and demand on an annual basis.
This marketing tool used for general information, specials, offers etc., aiming to promote sales, they are handed out anywhere from inside your shop to standing on the street and handing out to the passing public, or letter dropped, giving them insight into your company and what you do, getting them to know your company name and think of you when they next place an order.
The great thing about these marketing solutions is you can choose the size. They range from A4 all the way to DL, so you really have a great choice to choose from.
You can go with the smallest size (DL) and print double-sided or you may prefer to go for the largest option (A4) printing only one side or two sides.
Before you start you printing process you need to do your research. It’s always helpful to have some of your competitors marketing materials close at hand to see what types of solutions they use and see how effective they are.
This can give you inspiration when creating your own material for your flyer printing job.
It’s important that you know your audience and what appeals to them. Your audience should find your flyer printing interesting, they should want to look at what you have handed them and be drawn to your shop or website to find out more. Hopefully they make a buy and become a loyal customer for years to come.
You should find a goal for your marketing material, there is no point deciding to use flyer printing as a marketing tool without knowing what to place on it.
You can use it to promote products and services, highlight information on a sale about to start or offer promotions to customers to get them through the door. Whatever you intend to do, make sure you have a purpose before you begin.
Think of a catchy message to use to capture your audience attention. When someone receives your flyer, you don’t want your customer to throw it in the next bin they see.
You need something that catches their attention, gets them to place it in their bag to read later or read it there and then and turn around and walk straight into your store. Without a catchy message, you stand an increased risk of your hard work ending up in the recycling bin.
Provide relevant information based on your message and purpose of your flyer printing. Obviously you’re not going to promote a sale in your message and then write about something completely different.
Don’t have too much writing and crowd the flyer, people aren’t going to want to read an entire story. Keep it short, simple and to the point, ensuring you get your message across effectively.
Always use only high quality pictures and illustrations. Remember you have a professional image to portray, poor quality pictures can result in you promoting a poor level, rather concentrate on choosing the best quality pictures to make sure you see it in a professional light every time.