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Category: Business Cards

The Effectiveness of Using Special Shape Marketing
January 2, 2012 by Detroit Print Shop

detroit business cardsYou want to make your brand stands out but don’t have a huge marketing budget, so what do you do? A simple, yet very effective way to get noticed is by purchasing die cut business cards. Your contacts will certainly remember your remarkable business cards, which may be shaped like an oval or circle, a rounded square, a leaf or even a half circle. Think of all the business cards in your collection. Do you remember any of the people simply through their business cards? Probably not. However, for those who invest a little more time and money into special shape cards, which will make them stand out, the return on investment offers great potential.

Remember that your business cards don’t just give out your contact information; they also help promote your brand. While your logo should certainly go on your cards, your card design should complement it and add to your brand.  How cool would it be to have business cards shaped in a circle for you to hand out? People would certainly keep your card, if not for the fact that it’s fun to look at. This increases the likelihood of them calling to inquire about your services and becoming a customer.

It’s pretty simple to get decent looking business cards. Anyone with a computer and printer can make them, but that doesn’t mean they give your business a professional image. While it’s much cheaper to print them yourself, you’ll make a huge impact on future customers by handing them a card that has a bit more time and money invested in it. When people come to you they want to know that you are a professional and that you’re serious about your business; that it’s not just an idea that you came up with last week and are only half serious about it. They’ll also appreciate the fact that you are willing to show this in order to gain their business.

If you’re ready to take a step towards gaining customers through this unique way of marketing, contact us today. We’ll work with you to get your special shaped business cards designed and printed.

Turning Business Cards Into a Promotional Piece
November 1, 2011 by detroitprintshop

Creating a business card may seem like a pretty simple thing to do. Everybody knows what goes on a business card, the company name, a person’s name, address, and contact information. Go to any convention or networking meeting and you’re likely to come away with a pocketful of them, all containing the same sort of information. But while it’s true that most business cards are functionally similar, they are definitely not all the same. When done right, a business card can be a palm-sized billboard that draws attention and customers for your business.

To turn your business cards into promotional material, you first have to rethink their purpose. Perhaps instead of merely conveying information, your business card print offers an incentive to customers. You can offer a 10% off discount on your card, or turn it into a punch-out card, where a certain number of punches nets a free item. If your company offers special events, your business card could double as the event ticket. However you choose to do it, the point is to get your potential customer to hold onto your card and remember the information.

The other important step towards making your business cards into promotional materials is varying the design. Just because your card contains the same information as others’, that doesn’t mean it should look the same. Font, layout, and paper quality all contribute to the attractiveness of a business card. Detroit Print Shop can work with you to find a unique and eye-catching layout that grabs attention and fits your budget.

Business card printing is the smallest and least expensive form of print advertising that most companies do. That doesn’t mean they can’t be extremely effective when used properly! Finding new ways to design and use your business cards can pay off in a major way when it comes to drawing new customers and retaining repeat business.

Advertising Media for Your Clothing Line Business
March 31, 2011 by Detroit Print Shop

Every clothing line designer, reseller or manufacturer needs a comprehensive advertising and marketing program to attract attention and establish brand loyalty. Well crafted business cards, postcards and brochures can offer exceptional exposure at a fraction of the expense associated with other types of advertising. Printed materials provide an excellent opportunity to display the unique designs, vivid colors and quality fabrics that distinguish distinctive clothing lines.

Advertising Media

Every component of a print campaign can add substantial benefits to the comprehensive marketing effort. Exposure, image building and motivating the customer are the primary goals of print related advertising. This can be accomplished through a coordinated initiative that includes the following elements:

Business Cards: For clothing designers that are looking to impress buyers and retailers, a well crafted business card is a necessity. Business cards can be used to communicate essential information and establish a favorable image with a prospective client.

Business cards can incorporate many effective styles including basic designs or more complex layouts that add color and symbols. Besides complete contact information, a business card should always include a defining logo.

Postcards: Advertising with postcards can serve as an introduction to highly targeted prospective clients while conveying vivid imagery and a compelling call to action. Many clothing line businesses use organized fashion shows to stimulate interest in the line, and postcards can be an effective medium for advertising the event. The front side of the postcard should be used to display various highlights of the clothing line and capture the recipient’s attention. The backside of the card affords substantial space where details about the company, the designer and full contact information can be presented. Including special sales or promotions can also be an effective method of raising awareness.

Brochures: A brochure carries the advantage of providing additional space for detailed visual presentation of images and text. A well designed clothing line brochure can serve as an effective advertising piece while informing buyers, retailers and the general public of the different available fashions and styles. High definition pictures that are tastefully displayed on quality stock paper will help to enhance the overall appeal of the clothing line.

Print Shops

For every print marketing and advertising requirement, Detroit Print Shop offers a variety of services that will help ensure the success and effectiveness of the campaign. This includes assistance with graphic design, paper selections and understanding brochure folding options. Detroit Print Shop can guide a customer through every phase of the development process and will produce printed advertising pieces that will be informative, compelling and generate substantial interest.

Hair Salon Promotional Printing
February 20, 2011 by Detroit Print Shop

hair salon promotional printingProfessional hair care is a thriving industry, but it is also fiercely competitive. To assure the continued success of a hair salon, promotional printing is a vital component in the ongoing effort to attract and retain customers.

Different Advertising Options

In Detroit, hair salon printing services offer budget conscious business owners and stylists the opportunity to reach a wide audience with a minimal investment. There are many available choices in printed promotional materials and each one presents its own distinctive advantages.

  • Business Cards: The most important element in every hair salon marketing campaign is a well designed business card. Business cards can be used to convey a particular image as well as provide important contact information. They can also serve as appointment reminders and help encourage client referrals. Since hair salon business cards are small and inexpensive, they can be attached to public bulletin boards and widely distributed in other public venues.
  • Brochures: Since the printable area is significantly larger, brochures give the hair salon owner an opportunity to present their products and services in greater detail. Including attractive images along with compelling text can help differentiate the salon from its competitors. A brochure
    is a perfect channel for highlighting accreditations, stylist biographies, and unique client benefits.
  • Flyers: Flyers are an ideal marketing vehicle for a hair salon that wants their message updated frequently. Since printing costs are nominal, updated editions can be released regularly and include coupons, discounts, new services or beauty and hairstyling tips.
  • Posters: A poster displayed in the window of a hair salon can display powerful images and messages about the store, its services and practitioners. Posters can be viewed from a considerable distance and will attract the attention of everyone that passes by the store.

Printing Design

Printed marketing and advertising offers an affordable way of presenting products and services to large numbers of prospective clients. Regardless of the promotional printing product, all materials require careful consideration throughout the development process. This includes selecting attractive photographs and creating text that is informative and persuasive. It is important to always include detailed contact information and proof read the piece thoroughly prior to printing. To avoid a design that appears disorganized and cluttered, different fonts and colors should be used sensibly.

For hair salons in Ann Arbor, Dearborn, Downriver, Flint, Grand Rapids, Lansing, Royal Oak and Troy, Detroit Print Shop offers a variety of services and selections that will help produce the perfect hair salon marketing piece.

Online Printing Companies
February 4, 2011 by Detroit Print Shop

Online Printing CompaniesWhile the internet serves as an excellent forum for business promotions, print materials still remain a vital component for any successful marketing effort. As technology continues to evolve, conducting business from remote locations has become increasingly common. For brochures, business cards, flyers, stationary and other printed materials, online printing companies offer exceptional services at competitive prices.

There are many advantages in hiring an online printing company. Understanding the differences between the local bricks and mortar print shop and an online printer can help a business make the right printing choice.

Cost

One of the primary advantages in choosing an online printer is substantial cost savings. Most online printing companies have a high volume of business on a continuing basis. This allows them to maximize efficiency and offer steep discounts compared to smaller neighborhood stores.

Operating expenses are also substantially reduced since online printers do not have to pay for retail space and the salaries of store employees. These savings translate into exceptional discounts that are passed on to customers.

Convenience

Convenience is another appealing aspect of using an online printer. Orders can be completed from the comfort of a home or office. Rather than traveling to a store and waiting for a customer service person, all transactions are done electronically. This includes ordering, transmitting materials, payment and delivery. This process helps avoid bottlenecks and expedites orders.

Online printers are available 24/7 since they exist in the virtual world. This allows the customer to select services and enter orders when it is convenient for them rather during store hours established by the print shop.

More Services and Options

Since online printers have an extensive customer base and deal in high volumes, they offer a complete line of print services and options. In addition to the traditional items like flyers, business cards and brochures, online printers offer a myriad of other products such as calendars, postcards, CD packages, table tents, special shapes and European business cards.

For customers that have ongoing printing requirements, online printers also provide professional graphic design services as well as logo and corporate identify creation. Throughout the process, specific details are transmitted between the printer and the customer until final approval is given.

Traditional printing stores often have limited options for paper stock and different sizes. Online printers have sufficient volume to provide the full compliment of different grades and sizes of paper including recycled stock. Online printers also offer templates, free sample kits and folding options for brochures and flyers.

Reliability

Quality online printers often work within tight deadlines. They recognize the importance of delivering quality products in a reliable and efficient manner. Their expertise in high volume printing and shipping ensures that the merchandise will arrives on time, in tact and will exceed professional standards.

European Business Cards
February 1, 2011 by Detroit Print Shop

European Business CardsAs a result of the internet and advances in international communications, the global economy has created numerous business opportunities throughout the world. Successfully conducting business in Europe involves understanding the continent as a whole and adapting to the local customs of each country individually.

Depending on the specific area of Europe where business is being conducted, language barriers and cultural differences may complicate the sales and negotiation process. Appropriately designed European business cards are critical in conveying a professional image to potential international customers.

European Design Characteristics

Regardless of the country, businesses cards usually serve as a formal introduction for a company’s representative. It is important that business cards conform to the standard protocol of the country where they will be handed out. It is advisable to include the following elements when creating European business cards.

  • Proper Sizing: The size of European business cards differs from the American standard. Cards targeted for distribution in Europe must be 3.35” X 2.17” (85mm X 55mm).
  • Multi Language: Business cards that contain text in the host country’s native language are more readily accepted and appreciated. Usually placed on the back of the card, information that is printed in the indigenous language will convey sincerity and appreciation for the country’s culture.
  • Consider a Native Speaker for Creating Content: Using a citizen of the country to proofread the piece helps ensure that translations accurately communicate the appropriate message.
  • Use Color Cautiously: Certain color combination of background and font tend to obscure contrast. This can result in misinterpretation of the lettering and create unintended spelling errors. Remember that color is not always accurately reproduced if the client photocopies the card.
  • Include the Country of Origin: While it is unnecessary to print the name of the country on a business card created for the U.S market, cards designed for Europe should always include the country of origin in the address. Multinational companies deal with vendors from across the globe, and a lack of reference to the vendor’s own country can make the contact process more difficult.
  • Include the International Calling Code: This is a courtesy to prospective customers.

Printing

When exchanging business cards, European decision makers expect to receive a professionally printed card that includes all the appropriate information required to facilitate future contact.

When choosing a print shop, it is important to select a printer that has experience in producing European business cards specifically designed for the market. This includes knowledge of the size difference as well as the unique Roman font requirements.

Essentials of an Effective Medical Marketing Campaign
January 26, 2011 by Detroit Print Shop

Like every professional field, it is important for those in the medical industry to differentiate themselves from their competitors. Raising the awareness of potential patients to the services and specialties of a physician not only helps the doctor grow their business, but may provide life saving therapies that would otherwise go unnoticed.

In Detroit, medical marketing initiatives should include a variety of strategies that will attract attention to the physician while simultaneously serving to inform the public of various diseases, their prevention and cure. As an affordable alternative to expensive high profile media, a campaign that includes a well designed logo, medical brochures, business cards and stationary can prove most effective.

Prior to Design

For medical marketing, Detroit physicians need to assemble a specific set of goals and objectives along with a detailed plan of action to achieve them. It is important to set realistic expectations while employing methods to track the success of the effort.

There is a distinct difference between marketing and advertising. While advertising is primarily about promotion, marketing is a more subtle way of building brand loyalty. While physicians must be sensitive to engaging in traditional forms of advertising that may be considered unprofessional, marketing provides prospective patients with useful information they are usually gratified to receive.

Marketing Vehicles

Printed materials work exceptionally well in a medical marketing campaign. They are inexpensive, have high visibility and generate a business identity through repetition and exceptional design. These are some of the more effective vehicles for print marketing.

  • Logo Creation: A well designed and printed logo will create instant recognition as it is linked to the practice. People tend to recall logos quickly, and they serve to distinguish the physician from others in the patient’s memory.
  • Medical Business cards: Business cards are an essential part of every medical practitioner’s marketing efforts. They are used to project trust and professionalism while providing vital information to patients. Doctors and other medical professionals should use a print shop that offers full color offset printing and provides multiple paper stock options.
  • Medical Brochures: Medical brochures can be used in a variety of ways to generate new business for a practice. In a waiting room, professionally displayed brochures can offer information on a variety of illnesses and treatments. Since brochures present a larger format, they can display more color and graphic components. Brochures are also effective when used in a targeted mailing campaign to neighborhood residents. Detroit area print shops offer many different paper sizes and folding options.
  • Stationary: Placing a firm’s logo on stationary projects a professional image that will enhance the representation of both the doctor and the practice.

Medical Marketing Works

Detroit Print Shop offers graphic design, logo creation and numerous other services. A medical marketing campaign will help a medial practice raise their visibility which in turn will attract more patients.

Business Card Marketing for Realtors
January 5, 2011 by Detroit Print Shop

Perhaps more than any other business, a real estate professional needs a high quality, eye catching business card to attract customers and referrals. For a realtor, business cards provide potential clients with a first glance impression of the agent and the company they represent.

Do Not Cut Corners

A successful realtor will develop numerous relationships over time. It is a job that essentially defines networking. In many cases, real estate will be the largest purchase a buyer ever makes, and the process is usually lengthy. The first meeting between a realtor and client almost always serves as an opportunity to evaluate the realtor. A well crafted business card can serve to convey a positive image and inspire confidence.

The worst mistake a realtor can make is looking for cheap alternatives in business card design and printing. This means avoiding the use of prepackaged software as well as print shops that offer “free” business cards in exchange for placing their own logo on the card. A layout that is created with the assistance of a graphic design consultant will provide a finished business card that will draw attention while maintaining professionalism.

For business cards, realtors should refrain from the overuse of colors which tends to date the card into the 1990’s. Business cards that are overloaded with information and visually scream at customers can often be counterproductive to their intended purpose. Instead, consider a simple color scheme that conveys warmth and optimism. In addition to contact information and the company logo, an inspiring quotation or a “thank you for the opportunity” tends to instill confidence in prospective buyers and sellers.

Always use high quality full color offset prints which are sharper, clearer and more vivid. Using digital prints can result in fuzzy images and washed out color. Offset prints have a higher cost, but convey a more successful image.

Marketing Ideas for Business Cards

When engaging in business card marketing, realtors must constantly look for opportunities to put their card in places where it will be visible to prospective clients. There are a variety of potential targets including:

  • Open houses
  • Conventions
  • Showing houses
  • Restaurants
  • Airports
  • Hair Salons
  • Grocery stores

Wherever there is a public bulletin board, the realtor should take the opportunity to attach a business card. Grocery carts, rental cars and other places where equipment and merchandise changes hands quickly can also be effective marketing vehicles.

Like all forms of advertising, it is critical that a business card compels the potential customer to engage in further conversation. The development of a successful business card marketing plan always revolves around the creation of a convincing call to action.

Medical Business Cards for Healthcare Practitioners
December 9, 2010 by Detroit Print Shop

A business card serves many purposes for a medical practitioner. They can be used to convey essential information while creating a favorable impression. For every provider of medical services, it is particularly important to present patients, customers and vendors with a business card that reflects both trust and professionalism.

Medical business cards are appropriate for nearly everyone that works in the field of medicine, not just physicians. This would include therapists, administrators, caregivers, technicians and a variety of other disciplines that support the medical industry.

The Importance of a Medical Business Card

Those involved in any aspect of the medical profession recognize that it is a fast paced environment with constantly changing relationship dynamics. Frequent contact between patients, vendors, colleagues and co-workers occurs regularly and a business card can help facilitate more effective communication.

Consultations between medical professionals and patients often take place under adverse conditions. The patient can be experiencing pain, emotional stress and time pressure. A well designed business card that includes important details about the practitioner and their professional status provides vital information that can be referred to at a later time. Medical business cards are also used by patients to refer others to the care provider.

For those on the support side of the medical industry, business cards are especially important. While patients often establish a direct relationship with the primary physician, other members of the medical team are less visible. A medical business card presents patients with the names and contact information for support personnel whose services may be required in the future.

Design Considerations

Medical business cards can incorporate a variety of different styles. They may include a traditional basic design that only contains essential details on a simple background. Symbols or color can be added to create a more visually appealing card or to draw attention to a particular specialty. Business cards can even be printed on both sides to serve a dual purpose by including space for entering appointment dates and times.

Quality print shops offer both online and graphic design services that will provide the appropriate business card for professionals engaged in every aspect of the medical industry.

Marketing in Medicine

Well designed medical business cards are an excellent method of giving patients and clients vital information about the provider while serving as an unassuming marketing tool as well.

Glossy Business Cards – Stand Out From the Crowd
August 6, 2010 by Detroit Print Shop

Competition has never been as stiff as it is today in the business world regardless of what field or niche you may be in.  Every little thing you can do to stand out from the rest of the crowd must be done.  One simple way to give yourself an upper hand is by sticking to glossy business cards.

More and more businesses are turning to glossy business cards today, and for obvious reasons.  The number one benefit to delivering cards with a glossy finish is that they stand out.  Handing someone a dull black and white card is begging them to throw the card away.  But if you can deliver a card that has a glossy finish with bright and rich colors, it is going to stand out.

Typical business cards tend to fade after a short period of time and everyone knows the way to purchase business cards is in bulk.  When purchasing cards with a glossy finish, the color is going to maintain its bright appearance much longer.  In addition, the card in itself will last as much as five times longer leaving a professional impression on the recipient.

There are several ways to go about printing glossy business cards.  One way to do so is simply by sticking to glossy paper.  An alternative option is to print the card on a thick 15 to 16 point paper and coat it with a glossy finish.  This will help to protect the ink the card is printed with so that it is more water resistant, sun resistant and can withstand aging.

Whether you are handing out cards in person or sending them through the mail, you want to make an impression immediately.  Even when you put color into regular business cards, it is going to be faded and appear to be rather cheap.  Glossy business cards are going to pop and deliver perfect colors and shades.  And if you plan on placing your photo or some kind of colored image onto the card, a business card that is glossy is the only way to go.

Seek out an expert for your business printing needs, seek out Detroit Print Shop.

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