A business card is the quickest form of advertising.
The quality of your card says something about you. The sense of touch is very powerful and should not be overlooked as many people will hold a business card while talking thus creating a mental image of what type of person you are. When you are deciding on the type of paper feel some samples of business cards you have collected. Close your eyes with a business card in your hand and ask yourself what come to mind. The last thing you want to use is cheap paper.
Odd sized and special shaped business cards do stand out but are seldom used due to the fact that most people throw them out because they do not fit in a wallet or purse.
The text captures the first impression so choose a font that reflects your business or service. Bold thick font might present authority while free form fonts show creativity. The font size on your card is dependent on the type of font in most cases 10 to 12 points is common.
Email is the most common way of interacting with prospective clients use your real name and domain on your card. Avoid free websites and email services as these down play your credibility.
Your URL should be in clear readable text to your domain. If your URL is long be creative and purchase a short domain name that someone can remember like mikeh1.com and put a redirect to your main domain.
A logo is a good idea but putting your picture on the card will make a bigger impact. Placing a picture of a head shot on your business card will allow people to recognize you as they watch when you enter the room.
Have you defined what you do? Your service should be outlined with a snappy statement that addresses that client like a hammer hitting a nail.
Where to place your business cards does not require much thought.
You never know if a friend of a friend shows your card that might be the answer to all their problems.
Let’s review the key points your business card should include:
- URL website
- Your picture
- Snappy mission statement
- A reason to visit your website
H/T Source: EzineArticles.com