The third annual Detroit Homecoming will be held in September. Some big names with ties to the city will gather together to reconnect on ideas to better the city. The goal is to re-engage those individuals that have interesting ties to Detroit. Previous homecomings have brought in million of committed investments and city officials hope this year event will bring more business and investments to Detroit. Homecoming will include city tours of technology, innovation, … [Read more...]
3D Printing: Next Generation Innovation
Barely a decade ago, 3D printers were in existence but were expensive machines reserved for factories and well-heeled corporations. They were all but unknown outside the small circles of professionals that made and used them. With prices dropping and ease of use increasing, 3D printing is heading mainstream. Nowadays almost everything from aerospace components to toys are being built with the help of 3D printers. Key Takeaways: Many 3D printers are capable … [Read more...]
Wyandotte’s Downtown a Business ‘destination’
Wyandotte is a small city in Michigan originally founded in 1854. Existing over a century, it was home to several residential and commercial building. One of the most well preserved historical sites is Wyandotte's downtown. Due to its' popularity, the state developed it into a business community. Transforming old buildings into well-polished establishments through major renovations. These renovations are done without harming the regal beauty of the 100-year-old … [Read more...]
Looking Inside The Target’s Head: Seeking Inspiration for Brands and Products
The demand for a certain product is relative to the need of a specific target group. To properly see the rise and fall of a brand, it is necessary to dig deeper into a spectrum of consumers. To carve a name for diverse industries, a company must know their target group of consumers. By knowing this and by delving into the behavior of a target group comes a brand that will soon be ahead of the curve. Knowing what's running in the mind of a consumer will pave the way to … [Read more...]
Should You Invest in a Direct-Mail Postcard Marketing Campaign
Despite the fact that we’re living in a digital age, direct-mail postcard marketing continues to be a highly-effective marketing tool. This is evidenced by the number of postcards that make their way to our mailboxes each week – if they didn’t work, companies would stop sending them. Still, many small businesses are hesitant to try postcards due to the initial investment, and it’s a fair question: should you invest in a direct-mail postcard marketing campaign? … [Read more...]
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