Bookmarks are a great advertising tool and are quite popular too. They have a huge appeal across a wide cross-section of people. They are useful for readers and can leave a lasting impression. Moreover, these days’ bookmarks are also being used to promote causes and help catch the attention of a particular group that matches your target profile. They are also widely used as a promotional giveaway.
When designing a bookmark, focus on three aspects – the heading, the content or the message and the visual appeal. The heading is the giveaway – it conveys the story or the theme and therefore should be succinct, crisp, and catchy. The message is a follow-up from your heading and should be carefully crafted to target your audience appropriately. In most cases, it would be a subtle call to action. Use white spaces judiciously, and keep your bookmark clutter free. It helps guide your reader to the content and also helps convey the seriousness of your approach.
Bookmarks are usually printed on a thicker paper stock. The evolution of the printing technology has ensured that you get a plethora of printing options. Any good printer would be able to put professional finishing touches that can leave a lasting impression. Detroit Print Shop can help you streamline the printing process. Our repeatable and structured service ensures that you have access to affordable printing options and quality that is excellent each and every time.
Printing bookmarks is definitely a great option to promote your business and can help you leverage your reputation; provide an edge over the competition and guaranteed reach to your target clientele. All this at a fraction of the cost that you would have otherwise spent promoting your event or services!