Organizing and hosting a successful business conference is a challenging endeavor that requires exceptional marketing and event coordination skills. Business conference brochures often serve as a vehicle to inform committed attendees of shows, classes, meetings and speaking engagements. They can also be used as an advertising tool to persuade uncommitted industry professionals to attend the conference.
Since brochures are inexpensive and relatively easy to produce, volume printing and extensive distribution provides critical information and easy reference for conference participants. Particularly for out of town attendees traveling to Detroit, business conference brochures can offer insight into hotel accommodations, restaurants and local attractions, as well as other conference related details.
The Planning Stage
A business conference brochure will serve a variety of purposes throughout the event. It will be used for practical reference as well as building brand identification for the sponsors and organizers. Prior to the brochure design process, it is important to establish the theme and focus of the conference.
The initial step in the planning process is determining a strategy to address brochure circulation, feedback and sponsor obligations. Addressing these issues prior to the business conference brochure printing will help eliminate the chance that an unanticipated problem arises during the event. Scrutinizing brochures from successful past conferences can provide helpful insight into sound concept development.
Business conference brochures usually include very specific information relating to times, dates and locations. Significant attention must be given to the design process in order to ensure that the brochure provides the accurate information participants require. By including essential elements in the brochure, attendees will leave the event with a favorable impression of the conference and its organizers.
- Identify Vital Conference Data: Highlight the dates, locations and times when the conference will take place. Provide concise details about the venues including addresses, contact information and floor plans.
- Organize Event Information: Create a comprehensive schedule that contains every individual event by date, time and location. Exhibitions, meetings, demonstrations and speaking engagements should be organized and displayed in a logical and easy to follow format.
- Include Photographs: From a sales and marketing standpoint, the extensive space in a brochure can be effectively used to display photos from past conferences and the current facilities. To convey the high quality of the event, using of a professional photographer is recommended.
When producing a business conference brochure, printing is a critical component in guaranteeing a successful outcome. Detroit Print Shop can provide recommendations on the proper use of fonts and colors while helping to choose the appropriate paper stock and folding options.
For event organizers and sponsors in Detroit, business conference brochure printing by Detroit Print Shop will provide timely delivery, outstanding service and exceptional finished products.