Medical brochures serve an important function in conveying vital information to patients and other members of the medical community. Physicians often use medical brochures to help differentiate their services and practice. Professionals who sell into the medical industry also benefit from brochures by using them to promote the features of their various products.
The lobby of a doctor’s office can serve as an ideal location for offering multiple brochures on a variety of subjects. Since the time spent in a waiting room can be extensive, brochures are read regularly. People tend to be most health conscious when they are waiting for an examination or prognosis.
Creating a Medical Brochure
In Detroit, medical brochures offer physicians and other medical industry professionals with a cost effective way to inform patients about illnesses and appropriate therapies. While creating a brochure, it is important to include certain elements that will result in attracting the attention of the recipient.
- Include the important ideas: The medical industry resolves around a few simple concepts. Physicians, patients, support personnel and outside vendors are all ultimately concerned with diseases, their prevention and their cure. A successful medical brochure always includes these elements and communicates them in an easily understandable format.
- Provide factual information: Perhaps more than any other industry, medical professionals are expected to provide timely and accurate information. This includes a summary of the disease or condition, relevant statistics to frame the problem, and an explanation of treatment options.
- Logo: It is important to include a professional quality logo on every brochure. This will help create a distinctive identity for the physician that will separate their practice from other competitors.
For medical brochures, Detroit area physicians often choose to use a larger format to include all the critical information on a chosen subject. In fact, print shops that offer multiple paper sizes and folding options can help present the brochure in the most appealing format.
Many medical brochures follow a standard configuration that has proven successful over time. This includes using the first page of the brochure to outline the disease or medical condition. The second page usually contains factual information such as useful statistics or important studies. Page three can offer services or products to address the condition, and the fourth page provides information on the physician or clinic itself.
Quality Print Shops
To gain the maximum attention and exposure, medical printing should always be produced by a quality shop that specializes in printing for the medical industry. Medical brochures incorporate a substantial amount of information and design concepts. Printers that offer graphic design services and logo development can help produce medical brochures that will be informative, helpful and generate substantial patient interest.