Despite the appeal of obtaining travel information through the Internet, most people still use travel brochures when planning a business trip or vacation. There really is no substitute for a well designed brochure that includes a wide array of important details about the destination. Since brochures are compact and portable, travelers appreciate the convenience and durability that printed pages off the Internet simply can’t match.
Travel Brochure Concepts
Brochures are a considered a traditional form of travel industry advertising and often suffer from a lack of distinctiveness that reduces their effectiveness. It is important to remain aware of the fierce level of competition for clients, and develop a brochure that will display the unique features and benefits of your travel agency. The philosophy behind the design should be to create a resource rather than an advertising piece. If the client believes the brochure has been a valuable tool within the context of the trip, the advertising goal will also have been accomplished.
Travel brochures often suffer from stale designs as a result of tired imagery. Poorly conceived graphics that employ globes, maps or compasses can project an outdated, or unimaginative identity. This approach can also serve to hamper the development of unique brand awareness since the appearance of the brochure may be mistaken for a competitor’s piece.
Most importantly, a travel brochure should be designed to compliment the image the agency projects on its website, business cards, flyers, and other advertising media. Design concepts can be based around some of the following criteria:
- Logo: The inclusion of an identifiable logo is critical to build brand identity and offer a simple way for customers to reference the provider of the brochure. Detroit Print Shop can develop for your company a polished and professional logo or a complete corporate identity package.
- Use High Resolution Images: One of the biggest advantages a travel brochure offers when compared to internet printed images is much better resolution. Graphics and photographs that jump off the page will entice vacationers to learn more about the advertised destinations.
- Add Insightful Travel Information: This includes complete contact information for the agency, as well as the website address and helpful travel tips.
Selecting a Print Shop
Travel brochures should always be produced by a printer that specializes in the travel industry. Detroit Print Shop can help with every phase of the printing process including graphic design, paper stock selections, and folding options.