It seems flyer printing has been around forever. So is it still as effective as it once was? Furthermore, is it relevant to the restaurant industry? And why should you choose to print flyers to promote your restaurant over other mediums of marketing? Below, we take a brief look at these questions and why you might consider using flyer printing for your Detroit restaurant promotion.
There are many alternatives that one can take to promote a restaurant. However, the fact remains, flyer printing has been, and still is, a primary method of promotion for all businesses. This method not only produces results but requires very little capital, with minimal ongoing costs.
Because restaurants tend to have high volumes of customers in a short period of time, flyers are perfect complement for distributing large quantities. Therefore it makes sense to also purchase in large quantities. The larger the quantity ordered, the bigger the discounts, allowing you to scale this method very inexpensively. The ability to distribute high volume at low costs translates into an effective advertising medium for the masses.
A simple design is all that is required to start flyer advertising. If you are operating on a tight budget, this can even be done yourself. However keep in mind, having professionals do the design and printing will almost always produce better results. Flyer advertising generates great publicity for your restaurant. Getting them into the hands of prospects can produce a good first impression. If the design is striking enough, the overall effectiveness of the campaign will increase threefold!
Flyers can produce an almost immediate effect. Try handing out flyers outside your restaurant at lunchtime with a good design and tempting offer. The next day, don’t be surprised if you see customers lining up outside your door. Impulse purchases are a natural byproduct of flyers. Therefore, handing out flyers at the right time (afternoons and evenings for most restaurants) and in decent volume, will likely tempt new customers into trying your new special of the day.
Flyer printing offers any business owner the flexibility to adapt new offers and designs between campaigns, with ease and minimal cost. They are particularly suited to the hospitality and restaurant industry and should be your first consideration when looking to promote your business.
Do you own a business or restaurant in Detroit? Flyer printing is a proven and cost-effective solution to build your success.