Whenever any company or business puts themselves out in the public sphere, there is a good deal of planning and preparation that goes into making certain that the image that is portrayed is carefully managed.
One of the simplest tools used is the business cards. Almost all businesses have a card that is used to remind clients and potential customers of their basic services, as well as contact information. While this may seem like a simple process, there is actually quite a bit of thought that goes into creating a good business card.
Your business card should definitely include a few standard items. At the minimum, you should always print your company name, address, and contact information. This may include just a phone number, but could also incorporate email, fax number and even your website, if those are all viable contact options. If they will need to contact a specific person, include that on the business cards as well. This is especially helpful for those who receive a commission or otherwise work with clients on an individual basis.
After the basics, you will probably want to print the logo of the company on the cards. This can do a great deal for brand recognition and cohesiveness. Your logo should be large enough to be easily discerned, but should not take over the rest of the area. If it was originally designed for full sized display, it might be advisable to modify it slightly for a more appealing look on the business card format. The logos should maintain the same basic features, but smaller details can be left out to make the logo appear cleaner on the tiny card.
Once you have determined exactly what information to include, you will be focusing on the design of your business cards. This should reflect the look and feel of your company. If you offer high brow products and services, clean lines and fancy fonts are appropriate. For those that promote a high energy environment in their company, use your card to verify that. Bold fonts and liberal use of color could be suitable. If you want to denote efficiency, maintain a white background and very basic fonts with only applicable information. As you can see, there are numerous ways to get the feel that you are after in the design process. These are just a few examples.
Designing business cards is a basic service provided by almost all graphics and printing companies. You can, however, do the design in house and save on that cost. It is fairly simple to start from scratch in a graphics program. You can also make use of templates to make it even easier. Once you are ready to print, however, it’s generally best to go to the experts. They can quickly turn your design into a stack of ready to use cards. Trimming and boxing is part of the standard processing package. The best prices are found when you order a bulk amount, so keep that in mind.
Business cards can seem to be fairly straightforward. While it’s true that it is hard to get them completely wrong, you can have much better success using them for marketing purposes when they are more carefully designed.