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2016 Hatch Detroit Entrepreneurship Program

August 13, 2016 By detroitprintshop Leave a Comment

Comerica Bank’s investment in the 2016 Hatch Detroit entrepreneurship program has increased.

The annual contest is an opportunity for a business owner to win a $50,000 grant to open a retail business in Detroit, Highland Park or Hamtramck.

The prize includes a grant for branding and logo design from advertising agency Team Detroit and a package of technical, accounting and legal support.

Hatch Detroit was started in 2011 to attract new retailers to vacant storefronts in Detroit neighborhoods.

KEY TAKEAWAYS:

  • The public is encouraged to vote on their favorite business concept now through Aug. 18.
  • With more than 150 applications submitted to this year’s contest, it’s clear that Detroit is a destination for small businesses
  • The winner of the grant is often, but not always, a food-related business.

“A family bakery in Highland Park, sushi restaurant in Corktown and a wine bar in the Grandmont Rosedale neighborhood are just a few of the 10 business ideas are vying for the 2016 Comerica Hatch Detroit grant.”

Original Source: http://www.detroitnews.com/story/entertainment/people/2016/08/12/hatch-detroit-semi-finalists-announced/88638682/

Filed Under: Business News Tagged With: brochure printing detroit, business brochure printing detroit, business card printing detroit, detroit brochure printing, detroit business cards

Creating Effective Business Brochures

July 8, 2010 By detroitprintshop Leave a Comment

business brochuresBusiness brochures can be a great way to let your potential clients know about the products and services that you offer, as well as your company.  If you do a good job in creating the brochures, they can even bring in new business from people that weren’t previously familiar with your offerings. However, there is no point in printing business brochures if you don’t take the time and effort to design them properly and think out what should and shouldn’t be included.

Before creating your business brochures you need to define your target audience because this will help you plan out how you are going to distribute them. You might want to give them out to potential new customers, or you might just want to introduce your current customers to new products and/or services that your company is offering.

Different purposes will require different brochures, so make sure it is clear what you plan to do with them before you have them designed and printed.

Once you know what use you are going to use your business brochure for, you can start thinking of what information you need to include. You obviously want to have contact information for your company included regardless of the use of the brochure.

If you are trying to get new customers, you might want to include a brief description of the company and its products and/or services, as well as the history of the company. You want to make it clear what you have to offer them and why it would make sense for them to take advantage of your services. Client testimonials can be useful in gaining their trust.

Make sure you include information that is helpful and not just a lot of filler. You will want to make it interesting to read so that it will keep the attention of the reader.

Business brochures should be well designed so that they are easy to read. Make use of blank space. Be sure to keep the paragraphs short and include graphics and pictures to illustrate your points and to break up the text a bit.

Headings and a table of contents can make it easy for people to find just the information that they are most interested in so they don’t have to search through the whole brochure if they do not want to. You should also keep the design similar to your other marketing materials, using similar colors, fonts, and the company logo, so that your overall materials have a professional branded look.

There are a number of computer programs that you can use in order to help you design your own brochures. However, if you think this is a bit more than you can handle you can hire a company to do it for you. It is important that you have them professionally printed so that they are of high quality.

Combining the convenience of online printing with the quality and service provided at is a win-win for your business. Visit our website to learn more about business brochures and the other printing options available at the Nation’s #1 Online Print Solution.

Filed Under: Brochures Tagged With: brochure printing, Brochures, business brochure printing detroit, direct mail, Graphic Design, marketing, small business marketing

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