Competition is high and you want to stand out from the crowd. You have been doing all the hard work and your coffee shop has created pretty positive impressions. You want the impressions to last; you have been thinking about creative campaigns and ways to keep repeating those positive impressions. A simple bookmark can do wonders to your campaign. Yes, people still do read books and an attractively designed bookmark could be a perfect gift to your customers.
Bookmarks have been one of the finest marketing collateral that has been used for generations to create brand awareness. A well designed one can build a loyalty and recall that would last a lifetime. Your message on an attractive reusable bookmark will be seen over and over again. They are great giveaways and yes, readers do love their bookmarks, and some even value them as collectables. Most importantly, bookmarks are really practical and useful, and are therefore the perfect gift for readers.
Script a suitable message, create some custom graphics and leave them on your coffee tables, at your sales counter, and put them in a handful of your carry out bags. Your message should always bear your customer in mind; so personalize them, create themes – for example, one could be for the traveler, one for the avid reader, one for people who love gardening, one for the coffee connoisseur, and so on. Rope in the services of a team of creative graphic designers and copywriters and get them to create an effective design that gels with your brand strategy.
Some ideas – you could build a coupon promoting a campaign, design an attractive bookmark with your promotional information on the back, promote your loyalty card, build-in a feedback card on bookmarks that you keep on your coffee tables, and cleverly imprint your logo on each of these. You would be amazed at the recall factor that a carefully crafted bookmark creates.
The best part about bookmarks – they are cheap to print unless you are doing something very fancy or are using material like fabric or plastic. At Detroit Print Shop, we have an array of talented, experienced, and creative individuals who can create effective bookmark designs for the promotion of your products and services. Allow us to create your best campaign on one of these reading favorites.