Being frugal is a key element today with the high cost of living, but sometimes cutting corners in the wrong area can deliver the wrong message, regardless of the savings. A good example is printing. With the ease of computer use and the inexpensive color printers more people are printing their own business cards, invitations and flyers. But the downside is the quality can almost never compare to that provided by your professional printing company. The same … [Read more...]
Brands are More Than A Logo
Brands and logos; are they synonymous? A person that isn't business savvy might say that they are, but for your business to be successful, it's important that you understand the differences between these two words. A logo is a picture or special colors and fonts that you recognize companies by. They're the Target bulls-eye and the NBC peacock. If you were to show just the logo to someone from a foreign country, they wouldn't be able to say much about them but when you … [Read more...]
The Effectiveness of Using Special Shape Marketing
You want to make your brand stands out but don't have a huge marketing budget, so what do you do? A simple, yet very effective way to get noticed is by purchasing die cut business cards. Your contacts will certainly remember your remarkable business cards, which may be shaped like an oval or circle, a rounded square, a leaf or even a half circle. Think of all the business cards in your collection. Do you remember any of the people simply through their business cards? … [Read more...]
Turning Business Cards Into a Promotional Piece
Creating a business card may seem like a pretty simple thing to do. Everybody knows what goes on a business card, the company name, a person's name, address, and contact information. Go to any convention or networking meeting and you're likely to come away with a pocketful of them, all containing the same sort of information. But while it's true that most business cards are functionally similar, they are definitely not all the same. When done right, a business card can … [Read more...]
Choosing the Right Paper Stock to Fit Your Needs
When preparing to buy new printed materials for your business, it's easy to focus entirely on the design that goes on the page. Layout, lettering and print quality are all very important factors in getting great looking high quality business cards, full color flyers or any printed material, but they are not the only consideration. The strength, durability, and professional appearance of your printed materials depends on having the right paper stock for the job at … [Read more...]
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