Medical brochures serve an important function in conveying vital information to patients and other members of the medical community. Physicians often use medical brochures to help differentiate their services and practice. Professionals who sell into the medical industry also benefit from brochures by using them to promote the features of their various products. The lobby of a doctor’s office can serve as an ideal location for offering multiple brochures on a variety … [Read more...]
Essentials of an Effective Medical Marketing Campaign
Like every professional field, it is important for those in the medical industry to differentiate themselves from their competitors. Raising the awareness of potential patients to the services and specialties of a physician not only helps the doctor grow their business, but may provide life saving therapies that would otherwise go unnoticed. In Detroit, medical marketing initiatives should include a variety of strategies that will attract attention to the physician … [Read more...]