Why go low tech? Today, in the age of E-Mail, multi-media presentations and the Internet, it's easy to assume that a website can take the place of a printed brochure. Printers today are producing more printed marketing materials than ever. In fact, with people spending so much time in front of computer screen, going through the mail or reading printed materials can be a welcome diversion--and an opportunity for you. Let's face it, letters take a lot of effort to read … [Read more...]
Choosing the Right Paper Stock to Fit Your Needs
When preparing to buy new printed materials for your business, it's easy to focus entirely on the design that goes on the page. Layout, lettering and print quality are all very important factors in getting great looking high quality business cards, full color flyers or any printed material, but they are not the only consideration. The strength, durability, and professional appearance of your printed materials depends on having the right paper stock for the job at … [Read more...]
Designing a Great Seasonal Fall Brochure
With summer almost at an end, it's time to start thinking about printing fall brochures. Designing a great fall brochure doesn't have to be a trial, it just requires following a few simple tips. 1. Showcase What's New Many customers who receive brochures from a company are already familiar with the company's general offerings. They may only glance for a few moments at a new brochure, so it's important to catch their eye immediately. Graphics, larger fonts, and … [Read more...]
Developing A Brochure That Generates Results
Think of the times you have been to an expo and picked up those brochures from the display racks. Have you ever wondered why you picked up certain brochures in preference to others? One persuasive reason is their appeal besides of course the relevance of information contained therein. Catchy, well-crafted product brochures are a sure way to capture attention. Over and above, if you can provide structured, useful information that is relevant to the user’s needs, your … [Read more...]
Restaurant Brochures that Will Captivate Your Customers
Brochures can play a critical role in attracting new patrons to a restaurant establishment. Well designed restaurant brochures can be used to display the restaurant’s name and logo while helping to build brand identity. Appealing pictures of beverages and specialties can tempt the palette and entice customers to visit the restaurant, and sample the cuisine. When also serving as a take out menu, restaurant brochures can provide patrons with a complete selection of … [Read more...]