Comerica Bank's investment in the 2016 Hatch Detroit entrepreneurship program has increased. The annual contest is an opportunity for a business owner to win a $50,000 grant to open a retail business in Detroit, Highland Park or Hamtramck. The prize includes a grant for branding and logo design from advertising agency Team Detroit and a package of technical, accounting and legal support. Hatch Detroit was started in 2011 to attract new retailers to vacant storefronts in … [Read more...]
Create a Professional, Attention-Grabbing Brochure
Why go low tech? Today, in the age of E-Mail, multi-media presentations and the Internet, it's easy to assume that a website can take the place of a printed brochure. Printers today are producing more printed marketing materials than ever. In fact, with people spending so much time in front of computer screen, going through the mail or reading printed materials can be a welcome diversion--and an opportunity for you. Let's face it, letters take a lot of effort to read … [Read more...]
Brochure Printing: 5 Useful Tips to Remember
Traditionally businesses have always relied on creative marketing collaterals such as brochures, infomercial, catalogues and other direct marketing tools to reach out to customers. Brochures, also known as pamphlet, is a type of leaflet meant to educate your prospects and target audience about your organization, products and services. A well designed brochure not only has the potential to gain a buyer's interest, but also convert him into a loyal customer. Often … [Read more...]
Designing a Great Seasonal Fall Brochure
With summer almost at an end, it's time to start thinking about printing fall brochures. Designing a great fall brochure doesn't have to be a trial, it just requires following a few simple tips. 1. Showcase What's New Many customers who receive brochures from a company are already familiar with the company's general offerings. They may only glance for a few moments at a new brochure, so it's important to catch their eye immediately. Graphics, larger fonts, and … [Read more...]
Expand Your Target Market with Brochures
Printed material can sometimes have a life long after it leaves your local area. A lot of businesses stay local because of their lack of communication with people and places outside of their local area. But staying local also means that your business isn't taking advantage of the expanded customer base available outside your primary area. Most businesses want to expand their customer base, but are not sure how to do so. The Detroit Print Shop offers several tools to … [Read more...]