With summer almost at an end, it's time to start thinking about printing fall brochures. Designing a great fall brochure doesn't have to be a trial, it just requires following a few simple tips. 1. Showcase What's New Many customers who receive brochures from a company are already familiar with the company's general offerings. They may only glance for a few moments at a new brochure, so it's important to catch their eye immediately. Graphics, larger fonts, and … [Read more...]
Are “Free” Fonts Really Free?
While this may not come as a shock to many people, not everything on the internet is accurate, and that goes double when talking about things advertised as "free". Free can mean different things to different people, so while some font foundries release their fonts as "free", there may be limitations on what can and can't be done with them. Even worse, some commercial fonts are listed as "free" on some sites when in fact, they are being, either intentionally or … [Read more...]
Creating Effective Business Brochures
Business brochures can be a great way to let your potential clients know about the products and services that you offer, as well as your company. If you do a good job in creating the brochures, they can even bring in new business from people that weren't previously familiar with your offerings. However, there is no point in printing business brochures if you don't take the time and effort to design them properly and think out what should and shouldn't be … [Read more...]
Using Business Cards As a Powerful Marketing Tool
Whenever any company or business puts themselves out in the public sphere, there is a good deal of planning and preparation that goes into making certain that the image that is portrayed is carefully managed. One of the simplest tools used is the business cards. Almost all businesses have a card that is used to remind clients and potential customers of their basic services, as well as contact information. While this may seem like a simple process, there is … [Read more...]