Detroit Print Shop :: The Nation's Online Printing Authority

Marketing Materials for Your Political Campaign

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An effective political campaign needs plenty of promotional material. Even with the spread of internet campaigning, there's nothing like a postcard in the mail or a brochure that voters can hold in their hands and read. To maximize the effectiveness of your marketing material, you need to be creative, cost-effective, and consumer-savvy. During a contested campaign, voters will be receiving a great deal of information on the candidates and their positions. Printed … [Read more...]

Designing a Great Seasonal Fall Brochure

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With summer almost at an end, it's time to start thinking about printing fall brochures. Designing a great fall brochure doesn't have to be a trial, it just requires following a few simple tips. 1. Showcase What's New Many customers who receive brochures from a company are already familiar with the company's general offerings. They may only glance for a few moments at a new brochure, so it's important to catch their eye immediately. Graphics, larger fonts, and … [Read more...]

Are “Free” Fonts Really Free?

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While this may not come as a shock to many people, not everything on the internet is accurate, and that goes double when talking about things advertised as "free". Free can mean different things to different people, so while some font foundries release their fonts as "free", there may be limitations on what can and can't be done with them. Even worse, some commercial fonts are listed as "free" on some sites when in fact, they are being, either intentionally or … [Read more...]

Printed Marketing Materials For Your Fundraising Event

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Fundraising events can be a real test of marketing; it can sap your energies, challenge your expectations, and stretch your capabilities to the utmost. Effective promotion and effective management of your communication and message is the key to achieving success. Printed marketing collaterals can help you considerably by alleviating a lot of your pains. Flyers and brochures are effective and fast in spreading the word. They are handy, easy to distribute, and an … [Read more...]

Creating Effective Marketing Materials For Your Travel Agency

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In these days of cut-throat competition among agencies providing travel services, especially in the Detroit area, it is imperative to rise above the pack, to differentiate yourself. Your sales and marketing materials are the key to your success. Although most other agencies will also be using printed materials like postcards, flyers and brochures, it is the way you present and what you present that can bring in the customers. A properly designed postcard can come out … [Read more...]